Save the Children UK has launched its latest DRTV campaign, Your Call, created and produced by creative agency Alpha Century.The spot takes the viewer to Busia County, Kenya, where the issue of mothers dying in childbirth is highlighted; the voiceover, taking the form of a telephone call between a potential donor and someone from the charity, articulates how donations will make a difference.The aim of the new campaign is to raise unrestricted income for the charity to help support programme work, such as the featured maternal outreach work. By making creative and narrative advances within the confines of what is currently known to be effective, the DRTV ad looks to standout in a popular market with a fresh approach that is both emotive and relatable.CreditsChris Statham – Save the ChildrenBryony Hutt - Save the ChildrenAgency - Alpha CenturyGreg & Jacob - Director - Burning FlagBarnaby Girling - Creative Director - Alpha CenturyProduction Company: Alpha CenturyEd Pettit - Agency Producer - Alpha CenturySuzi Napier - Client Service Director - Alpha CenturyGeorgie Barter - Account Executive - Alpha CenturyMatt Buttrick - Planning Director - Alpha CenturyWilliam Walsh - Editor - Burning FlagRichard Fearon - Colourist - MPCThomas Cole - Post Production Producer - MPCSam Boydell - MusicChris Banks - Sound Design