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加拿大华裔加拿大社会正义理事会: 制止种族主义蔓延
案例简介:
加拿大华裔加拿大社会正义理事会: 制止种族主义蔓延
案例简介:
Chinese Canadian Council of Canada for Social Justice: Stop the Spread of Racism
案例简介:
Chinese Canadian Council of Canada for Social Justice: Stop the Spread of Racism
案例简介:
加拿大华裔加拿大社会正义理事会: 制止种族主义蔓延
暂无简介
Chinese Canadian Council of Canada for Social Justice: Stop the Spread of Racism
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基本信息
- 广告品牌: Chinese Canadian Council of Canada for Social Justice
- 发布日期: 2020-03
- 行业领域: NGO , 公共事业
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 英语 , 意大利语
- 媒介平台: 网络
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案例详情
The campaign features bottles of hand sanitizer bearing the message “Stop the Spread.” But while people might think the bottles are aimed at curbing coronavirus, they bear messaging aimed at getting them to consider their actions towards the Asian community. The wording on the label mimics that found on standard bottles of hand sanitizer, except it has been replaced with pointed messages about xenophobia. Under uses, for example, is the phrase “Protects against toxic behaviour,” while other messages on the label include “Works best with common sense” and “Keep (intolerance) away from children.” The bottles drive people to an informational website, StopTheSpread.ca. The global rise of the coronavirus and subsequent media attention has led to an alarming rise in a different kind of sickness—racism directed towards the Chinese Canadian community. The past weeks have seen a marked uptick in stories about people avoiding Chinese restaurants and other Asian-owned businesses, and verbally attacking Asian people online or in public. It mirrors the upswing in racism that accompanied the 2003 SARS epidemic, which the Conference Board of Canada estimated had a $1.5 billion impact on the Canadian economy—$1 billion in Toronto alone—as travellers avoided the city. “Globally, xenophobia and racism towards Chinese and other Asian communities have been on a rapid rise since the outbreak of the novel coronavirus. This upswing of racism closely mirrors the racism experienced by Chinese in Canada during the 2003 SARS outbreak, and must be confronted,” says Amy Go, Interim National President of the Chinese Canadian National Council for Social Justice. The bottles of hand sanitizer were distributed on Tuesday, March 3 in high-traffic areas in Toronto, including Chinatown, Yonge-Dundas Square, and Nathan Phillips Square.. The work was developed pro bono by Toronto creative agency The Hive.
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