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壁橱里的 Snapchat
案例简介：战略 Oogachaga 咨询公司壁橱里的 Snapchat 是青少年发现他们性取向的最安全和最保密的渠道。我们联系了他们已经在的地方，并在那里感到很舒服: Snapchat。他们问。我们回答了。一切都在 3 秒内消失了。 结果 它最初是作为一个试点，但反应是这样的，它成为一个持续的倡议。每个会话平均有 20 个用户出现。一些人在寻找简单的答案，另一些人在寻求如何走出来的建议，或者只是有人安全秘密地分享他们的痛苦。 简要介绍预计结果 新加坡自豪地成为世界上最发达的国家之一，但你可能因为同性恋而犯罪。《刑法》第 377A 条将同性性行为定为犯罪。当地学校不提供包容性性教育。40% 的新加坡人认为同性恋是不可接受的，65% 的人对同性恋持负面态度。同性恋青少年抑郁和自杀倾向是青少年的 4 倍。 概要 新加坡是一个现代化的国家，但仍然是一个非常保守的社会，尤其是在同性恋、双性恋和变性者问题上。对青少年来说尤其困难，仍然发现他们的性取向。他们不能在学校说话，害怕家人的反应。我们如何让他们安全地得到他们寻求的答案？ 执行
壁橱里的 Snapchat
案例简介：Strategy Snapchat from the Closet by Oogachaga Counseling is the safest and most confidential channel for teens to discover their sexuality.We reached for them where they already were and felt comfortable at: Snapchat. They asked. We answered. And it all disappeared in 3 seconds. Outcome It started as a pilot but the response was such that it became an ongoing initiative. An average of 20 users are showing up for every session. Some looking for simple answers, others for advice on how to come out or just someone to share their anguish safely and secretly. Brief With Projected Outcomes Singapore is proud to be one of the most developed countries in the world and still, you might be committing a criminal offense for being gay. Section 377A of the penal code criminalizes gay sex. Local schools don't offer an inclusive sexual education.40% of Singaporeans consider homosexuality unacceptable and 65% have negative attitudes towards it.Gay teens are 4 times more prone to depression and suicide attempts. Synopsis Singapore is a modern country but still a very conservative society, especially when it comes to LGBT issues. It’s particularly hard for teenagers, still discovering their sexuality. They can’t talk at school and fear their families’ reactions. How do we make it safe for them to get the answers they seek? Execution
Snapchat From The Closet
案例简介：战略 Oogachaga 咨询公司壁橱里的 Snapchat 是青少年发现他们性取向的最安全和最保密的渠道。我们联系了他们已经在的地方，并在那里感到很舒服: Snapchat。他们问。我们回答了。一切都在 3 秒内消失了。 结果 它最初是作为一个试点，但反应是这样的，它成为一个持续的倡议。每个会话平均有 20 个用户出现。一些人在寻找简单的答案，另一些人在寻求如何走出来的建议，或者只是有人安全秘密地分享他们的痛苦。 简要介绍预计结果 新加坡自豪地成为世界上最发达的国家之一，但你可能因为同性恋而犯罪。《刑法》第 377A 条将同性性行为定为犯罪。当地学校不提供包容性性教育。40% 的新加坡人认为同性恋是不可接受的，65% 的人对同性恋持负面态度。同性恋青少年抑郁和自杀倾向是青少年的 4 倍。 概要 新加坡是一个现代化的国家，但仍然是一个非常保守的社会，尤其是在同性恋、双性恋和变性者问题上。对青少年来说尤其困难，仍然发现他们的性取向。他们不能在学校说话，害怕家人的反应。我们如何让他们安全地得到他们寻求的答案？ 执行
Snapchat From The Closet
案例简介：Strategy Snapchat from the Closet by Oogachaga Counseling is the safest and most confidential channel for teens to discover their sexuality.We reached for them where they already were and felt comfortable at: Snapchat. They asked. We answered. And it all disappeared in 3 seconds. Outcome It started as a pilot but the response was such that it became an ongoing initiative. An average of 20 users are showing up for every session. Some looking for simple answers, others for advice on how to come out or just someone to share their anguish safely and secretly. Brief With Projected Outcomes Singapore is proud to be one of the most developed countries in the world and still, you might be committing a criminal offense for being gay. Section 377A of the penal code criminalizes gay sex. Local schools don't offer an inclusive sexual education.40% of Singaporeans consider homosexuality unacceptable and 65% have negative attitudes towards it.Gay teens are 4 times more prone to depression and suicide attempts. Synopsis Singapore is a modern country but still a very conservative society, especially when it comes to LGBT issues. It’s particularly hard for teenagers, still discovering their sexuality. They can’t talk at school and fear their families’ reactions. How do we make it safe for them to get the answers they seek? Execution
壁橱里的 Snapchat
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Snapchat From The Closet
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