Fear and Fantasy Festival|短视频|广告营销案例【ADGuider广告指南】

恐惧和幻想节

案例简介：概要 “恐惧和幻想节” 是土耳其的第一个此类节日。电影节主要集中在放映电影、谈话会议和娱乐活动。简报旨在创造一个尖端的品牌形象，立即吸引年轻观众的注意力，并创造基于 “恐惧” 和 “幻想” Notions 的沟通元素。目标是以最 “不寻常” 的方式宣布和推广这个节日。预算有限。因此，必须巧妙地选择通信元素，以产生嗡嗡声。所有这些都导致我们创建了一个具有适应性强的标志和与摄影使用相关的布局系统的运动。该网站和 Instagram 账户展示了一系列与 “恐惧” 和 “幻想” 相关的短片。品牌 collatarel 的灵感来自我们在恐惧和幻想电影历史上看到的创造力。结果尽管这个节日是第一次在土耳其组织; 结果是成功的。借助创意作品，节日意识在社交媒体上建立并吸引了大量观众的注意力。创意作品在许多设计网站上发表，也在部门的主要杂志上播出。执行随着刀成为我们作品的核心; 它引导我们创建了一个具有适应性强的标志的运动 (以刀的形状，代表节日的名称) 以及与摄影使用相关的布局系统。除此之外; 开发了公司身份。品牌宣传材料的灵感来自我们在恐惧和幻想流派中看到的创造力。品牌宣传品以不同寻常的方式使用，这些是: 名片、信笺、信封、纸张保护器、铅笔、冰盘、垃圾袋。作为企业形象的一部分，创作了一系列电影和海报。这些电影捕捉到了不同的反应，解释了恐惧和幻想对你的影响。网站是设计的，用户享受着他们从未有过的好玩的体验。布局系统根据其手段开发每种媒体。活动描述人性和刀之间有一种耐人寻味的关系。它给人一种威胁的感觉。然而，它也给了一定程度的快乐。恐惧和幻想的世界都体现在刀子的物体上。因此，“刀” 作为一个对象已经成为我们工作的核心，并帮助我们创造了一个独特的身份。目标观众是电影爱好者，尤其是那些对恐惧和幻想类型特别感兴趣的人，这是世界各地一个巨大的、不断增长的兴趣领域。

恐惧和幻想节

案例简介：Synopsis “Fear and Fantasy Festival” is Turkey’s first festival in its kind. The festival mainly focuses on screening movies, talk sessions and entertaining activities. The brief was to create a cutting edge brand identity that would immediately grab the attention of the young audience and to create communication elements based on “Fear” and “Fantasy” Notions. The objective was to announce & promote the festival within the most “unusual” ways possible. Budget was limited. Therefore, the elements of communications had to be chosen smartly in order to create buzz. All of these led us to create a campaign with an adaptable logo and a layout system in relation with the use of photography. The website and the Instagram account showcased a series of short videos related with “fear” and “fantasy”. Brand collatarel is inspired by the creativity we have seen in history of fear and fantasy films. Outcome Although the festival was organized for the first time in Turkey; it turned out a successful one. The awareness of the festival has established and grabbed a lot of attention of the audience on social media by the help of creative works. Creative works were published on many design websites and also aired on sector’s leading magazines. Execution As the knife has become on to the heart of our works; it led us to create a campaign with an adaptable logo (in the shape of a knife and represents the name of festival) and a layout system in relation with the use of photography. Addition to this; the corporate identity was developed. The branding collateral is inspired by the creativity we’ve seen in fear and fantasy genres. Branding collaterals were used in unusual ways and these are: business card, letterhead, envelope, sheet protector, pencil, ice tray, rubbish bag. A series of films and posters were created as a part of the corporate identity. The films captured different reactions interpreting what fear and fantasy does to you. Website was designed and users enjoyed a playful experience that they never had. The layout system exploited each medium according to its means. CampaignDescription There is an intriguing relationship between human nature and the knife. It gives a sense of threat on first sight. Yet it also gives a certain degree of pleasure. The worlds of fear and fantasy are both embodied in the object of a knife. Thus ‘Knife’ as an object has become the heart of our work and helped us create a unique identity. The target audience is film lovers and especially those who have special interest in fear and fantasy genres, which is a huge, and growing interest area in all parts of the world.