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Pro Infirmis
案例简介：写一个关于电影中发生的事情的简短总结 瑞士最大的全国残疾人专业组织Pro Infirmis发起了一项新的提高认识运动，故意打破了非政府组织运动的陈词滥调。它更像是一部喜剧，而不是催人泪下，它表明残疾人只是我们社会的一部分。这部电影利用可笑的日常情况来提升我们的共同点，并鼓励人们真正思考和反思包容性社会。它有13位不同残疾的主角。 陪审团的文化/背景信息 为了促进社会的包容，我们故意避免说每个人都是独一无二的。相反，我们强调了一个事实，即残疾人实际上并不像每个人想象的那样不同。我们开展了一项运动，强调残疾人与残疾人之间的相似性，而不是差异。这是日常生活中小挫折中的一个 “最好的”。我们都去过那里。这部电影展示了13个患有不同残疾的真实人处理小烦恼。哈里·贝拉方特 (Harry Belafonte) 的歌曲 “跳下来，旋转” 是音乐上的瑰宝1957年。 告诉陪审团选角过程。 这部电影收录了13位不同残疾的男女。他们都是业余爱好者 (不是演员)，并在Pro Infirmis社区中被抛弃。
Pro Infirmis
案例简介：Write a short summary of what happens in the film Pro Infirmis, Switzerland’s largest national professional organisation for people with disabilities, launched a new awareness campaign that deliberately breaks with the clichés of NGO campaigns. It is more of a comedy than a tear-jerker and it shows people with disabilities as simply a part of our society. The film uses comical everyday situations to lift up the things we have in common and encourage people to really think and reflect about an inclusive society. It features 13 different protagonists with various disabilities. Cultural/Context information for the jury In order to promote inclusion in society, we deliberately avoided saying that every person is unique. Instead, we highlighted the fact that people with disabilities are actually not as different as everyone thinks. We developed a campaign that emphasises the similarities between people with and without disabilities – rather than the differences. A “best of” of the little frustrations of everyday life. We’ve all been there. The film shows 13 real people with different disabilities dealing with petty annoyances. The song “Jump down, spin around” by Harry Belafonte is a musical gem from 1957. Tell the jury about the casting process. The film features 13 different men and women with various disabilities. They are all amateurs (not actors) and were casted among the Pro Infirmis community.
Pro Infirmis
案例简介：写一个关于电影中发生的事情的简短总结 瑞士最大的全国残疾人专业组织Pro Infirmis发起了一项新的提高认识运动，故意打破了非政府组织运动的陈词滥调。它更像是一部喜剧，而不是催人泪下，它表明残疾人只是我们社会的一部分。这部电影利用可笑的日常情况来提升我们的共同点，并鼓励人们真正思考和反思包容性社会。它有13位不同残疾的主角。 陪审团的文化/背景信息 为了促进社会的包容，我们故意避免说每个人都是独一无二的。相反，我们强调了一个事实，即残疾人实际上并不像每个人想象的那样不同。我们开展了一项运动，强调残疾人与残疾人之间的相似性，而不是差异。这是日常生活中小挫折中的一个 “最好的”。我们都去过那里。这部电影展示了13个患有不同残疾的真实人处理小烦恼。哈里·贝拉方特 (Harry Belafonte) 的歌曲 “跳下来，旋转” 是音乐上的瑰宝1957年。 告诉陪审团选角过程。 这部电影收录了13位不同残疾的男女。他们都是业余爱好者 (不是演员)，并在Pro Infirmis社区中被抛弃。
Pro Infirmis
案例简介：Write a short summary of what happens in the film Pro Infirmis, Switzerland’s largest national professional organisation for people with disabilities, launched a new awareness campaign that deliberately breaks with the clichés of NGO campaigns. It is more of a comedy than a tear-jerker and it shows people with disabilities as simply a part of our society. The film uses comical everyday situations to lift up the things we have in common and encourage people to really think and reflect about an inclusive society. It features 13 different protagonists with various disabilities. Cultural/Context information for the jury In order to promote inclusion in society, we deliberately avoided saying that every person is unique. Instead, we highlighted the fact that people with disabilities are actually not as different as everyone thinks. We developed a campaign that emphasises the similarities between people with and without disabilities – rather than the differences. A “best of” of the little frustrations of everyday life. We’ve all been there. The film shows 13 real people with different disabilities dealing with petty annoyances. The song “Jump down, spin around” by Harry Belafonte is a musical gem from 1957. Tell the jury about the casting process. The film features 13 different men and women with various disabilities. They are all amateurs (not actors) and were casted among the Pro Infirmis community.
Pro Infirmis
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Pro Infirmis
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基本信息
- 广告战役： #Pro Infirmis-影视-3a64#
- 广告品牌： Pro Infirmis
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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