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好奇心拯救 -- DISQUE-DEN 乌努西亚
案例简介：每 5 分钟就有一名妇女在巴西遭到袭击。但是大多数遭受家庭暴力的妇女太害怕报告她们的侵略者，并使用简单的借口来解释她们的伤害。 我们看到了一个展示注意到这些迹象有多难的机会，但是仍然有一种任何人都可以帮忙的方式: 我们只需要有点好奇。感兴趣。寻找更多。我们想证明好奇心可以拯救生命。 我们要求最有影响力的巴西女名人在一系列神秘的句子中张贴这些借口: “这是楼梯坠落” 、 “这是淋浴水龙头” 和其他人。 它引起了人们的好奇心。粉丝们注意到帖子被编辑并点击了编辑按钮。然后他们看到了我们的信息。 Facebook 的一个功能变成了一个新的免费媒体，显示好奇心可以拯救受攻击的女性的生命。
好奇心拯救 -- DISQUE-DEN 乌努西亚
案例简介：Every 5 minutes, a woman is assaulted in Brazil. But most of those women who suffer from domestic violence are too afraid to report their aggressors and use simple excuses to explain their injuries. We saw in that an opportunity to show how hard it is to notice those signs, but there's still a way anyone can help: we only need to be a litlle bit curious. To get interested. To search for more. We wanted to show that curiosity can save lives. We asked the most influential brazilian female celebrities to post those excuses on a series of enigmatic sentences: "It was a stair fall.", "It was the shower faucet", and others. It aroused people's curiosity. The fans noticed that the posts were edited and clicked on the Edited button. Then they saw our message. A Facebook feature turned into a new free media showing that curiosity can save assaulted women's lives.
CURIOSITY SAVES - DISQUE-DENÚNCIA
案例简介：每 5 分钟就有一名妇女在巴西遭到袭击。但是大多数遭受家庭暴力的妇女太害怕报告她们的侵略者，并使用简单的借口来解释她们的伤害。 我们看到了一个展示注意到这些迹象有多难的机会，但是仍然有一种任何人都可以帮忙的方式: 我们只需要有点好奇。感兴趣。寻找更多。我们想证明好奇心可以拯救生命。 我们要求最有影响力的巴西女名人在一系列神秘的句子中张贴这些借口: “这是楼梯坠落” 、 “这是淋浴水龙头” 和其他人。 它引起了人们的好奇心。粉丝们注意到帖子被编辑并点击了编辑按钮。然后他们看到了我们的信息。 Facebook 的一个功能变成了一个新的免费媒体，显示好奇心可以拯救受攻击的女性的生命。
CURIOSITY SAVES - DISQUE-DENÚNCIA
案例简介：Every 5 minutes, a woman is assaulted in Brazil. But most of those women who suffer from domestic violence are too afraid to report their aggressors and use simple excuses to explain their injuries. We saw in that an opportunity to show how hard it is to notice those signs, but there's still a way anyone can help: we only need to be a litlle bit curious. To get interested. To search for more. We wanted to show that curiosity can save lives. We asked the most influential brazilian female celebrities to post those excuses on a series of enigmatic sentences: "It was a stair fall.", "It was the shower faucet", and others. It aroused people's curiosity. The fans noticed that the posts were edited and clicked on the Edited button. Then they saw our message. A Facebook feature turned into a new free media showing that curiosity can save assaulted women's lives.
好奇心拯救 -- DISQUE-DEN 乌努西亚
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CURIOSITY SAVES - DISQUE-DENÚNCIA
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基本信息
- 广告战役： #Curiosity Saves#
- 广告品牌： Disque-Denúncia - Anonymous Tip Hotline
- 发布日期： 2016-02-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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