Jarlsberg Cheese has launched its biggest multi-faceted advertising campaign in over a decade. This campaign is set to debut in Jarlsberg’s biggest market, the NY Metropolitan area, using a new communication brand platform, 'Life’s Best Served With Jarlsberg'.The campaign runs through April 13, with potential to expand nationwide and even globally. The 'Life' in 'Life’s Best Served with Jarlsberg' is meant to be adaptable, made relevant to local life – the customs, celebrations, and recipes that matter most to people – all around the world.The campaign, targeted toward older millennials and Baby Boomers, will bring Jarlsberg Cheese to life by highlighting the powerful memories people build around Jarlsberg. The refreshed brand platform will be leveraged across digital ads, brand ambassadors/influencers, in-store mobile, digital coupons, and more to accelerate awareness, brand interest and opportunities for purchase that translates into revenue. The new platform repositions Jarlsberg as a premium quality, versatile cheese and foster lasting emotional connections with both new and existing consumers. Additionally, Jarlsberg will debut a first ever dynamic out-of-home Times Square Billboard in New York City. A new microsite serves as the heart of the campaign, where shoppers can find coupons, recipes and inspiration. Traffic will be driven and supported by campaign media that touches all points of the consumer journey: from awareness and education to engagement and purchase intent.CreditsTori Staranchak - Media Strategist - Digital SurgeonsKathleen Romania - Account Manager -Digital SurgeonsBrian Sena - Group Account Director - Digital SurgeonsJames Dowd - Creative Lead - Digital SurgeonsInessa Daydova - Lead Designer - Digital SurgeonsKellie Pcolar - Designer - Digital SurgeonsJimmy Burt - Copywriter - Digital SurgeonsJoe Pilcavage - Head of Creative - Digital SurgeonsPete Sena - Founder & CEO - Digital SurgeonsBJ Kito - VP of Operations -Digital Surgeons