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费用的反面
案例简介：目标: UniCredit 银行拥有全新的产品，工作和旅行名片。要点是，该卡可用于支付所有业务成本和费用，并作为回报累积 “里程”。所有累积的里程随后都可以兑换成机票。最终，你在世界各地旅行，你自己的商业费用支付。 我们的任务是创建一个能清楚显示名片主要优势的印刷品。 解决方案: 我们使用业务费用图作为关键的视觉形象。然而，如果图表颠倒过来，它们将变成世界著名城市的轮廓。这是持卡人获得的费用的反面，由于他们自己的业务费用，旅行的机会。
费用的反面
案例简介：Objective: UniCredit Bank has a brand new product, Work&Travel business card. The main point is that the card can be used to pay all business costs and expenses and accrue "miles" in return. And all accrued miles can subsequently be exchanged for air tickets. Ultimately, you travel all over the world and your own business expenses pay for it. Our mission was to create a print that would clearly show the main advantage of the business card. Solution: We used business expense diagrams as the key visual image. However, if the diagrams are turned upside down, they will turn into silhouettes of famous world cities. And that is the reverse side of expenses the cardholder gets, the opportunity to travel thanks to their own business expenses.
A reverse side to expenses
案例简介：目标: UniCredit 银行拥有全新的产品，工作和旅行名片。要点是，该卡可用于支付所有业务成本和费用，并作为回报累积 “里程”。所有累积的里程随后都可以兑换成机票。最终，你在世界各地旅行，你自己的商业费用支付。 我们的任务是创建一个能清楚显示名片主要优势的印刷品。 解决方案: 我们使用业务费用图作为关键的视觉形象。然而，如果图表颠倒过来，它们将变成世界著名城市的轮廓。这是持卡人获得的费用的反面，由于他们自己的业务费用，旅行的机会。
A reverse side to expenses
案例简介：Objective: UniCredit Bank has a brand new product, Work&Travel business card. The main point is that the card can be used to pay all business costs and expenses and accrue "miles" in return. And all accrued miles can subsequently be exchanged for air tickets. Ultimately, you travel all over the world and your own business expenses pay for it. Our mission was to create a print that would clearly show the main advantage of the business card. Solution: We used business expense diagrams as the key visual image. However, if the diagrams are turned upside down, they will turn into silhouettes of famous world cities. And that is the reverse side of expenses the cardholder gets, the opportunity to travel thanks to their own business expenses.
费用的反面
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A reverse side to expenses
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基本信息
- 广告战役： #UniCredit Bank-平面-0d53#
- 广告品牌： UniCredit Bank
- 发布日期： 2019-05
- 行业领域： 商务服务
- 媒体类别： 海报/平面
- 广告语言： 俄语
- 媒介平台： 网络
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案例详情
There is a reverse side to expenses. Use your Work&Travel card to pay business expenses, earn miles and go on a trip.
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