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首席道歉官
案例简介：Qualtrics正在推出一项新的广告活动，以帮助从高级管理人员到人员经理的领导者了解他们可以停止为糟糕的经历道歉，而是采取行动为客户和员工修复破碎的经历。领导者经常花太多时间为糟糕的经历道歉，这些经历很容易通过简单地倾听然后用信息做一些事情来修复或阻止。Qualtrics的新幽默运动是与创意机构TBWA \ Chiat \ Day NY和O position Films合作创建的，由自称同情的传教士Martin Jones主演。马丁认为说对不起将彻底改变人们的经商方式。通过这次活动，Qualtrics展示了破碎的经历不必保持良好…… 破碎。通过使用简单的反馈资源，如Qualtrics XM平台，公司可以获得发现和修复经验差距所需的洞察力 -- 企业认为正在发生的事情和实际发生的事情之间的区别。由美国TBWA为Qualtrics制作的电影广告，类别包括: 电子、技术、专业服务。
首席道歉官
案例简介：Qualtrics is rolling out a new ad campaign to help leaders from the C-suite to people managers understand they can stop apologizing for bad experiences, and instead take action to actually fix broken experiences for customers and employees. Too often leaders spend too much time apologizing for bad experiences that could easily be fixed or prevented by simply listening and then doing something with the information. The new humorous campaign from Qualtrics, created in partnership with creative agency TBWA\Chiat\Day NY and O Positive Films, stars Martin Jones, a self-confessed empathy evangelist. Martin thinks saying sorry will revolutionize the way people do business. With this campaign, Qualtrics is showing broken experiences don’t have to stay well… broken. By using simple feedback resources, like the Qualtrics XM Platform, companies can gain the insights they need to find and fix experience gaps –– the difference between what businesses believe is happening and what is actually happening. Film advertisement created by TBWA, United States for Qualtrics, within the categories: Electronics, Technology, Professional Services.
Chief Apology Officer
案例简介：Qualtrics正在推出一项新的广告活动，以帮助从高级管理人员到人员经理的领导者了解他们可以停止为糟糕的经历道歉，而是采取行动为客户和员工修复破碎的经历。领导者经常花太多时间为糟糕的经历道歉，这些经历很容易通过简单地倾听然后用信息做一些事情来修复或阻止。Qualtrics的新幽默运动是与创意机构TBWA \ Chiat \ Day NY和O position Films合作创建的，由自称同情的传教士Martin Jones主演。马丁认为说对不起将彻底改变人们的经商方式。通过这次活动，Qualtrics展示了破碎的经历不必保持良好…… 破碎。通过使用简单的反馈资源，如Qualtrics XM平台，公司可以获得发现和修复经验差距所需的洞察力 -- 企业认为正在发生的事情和实际发生的事情之间的区别。由美国TBWA为Qualtrics制作的电影广告，类别包括: 电子、技术、专业服务。
Chief Apology Officer
案例简介：Qualtrics is rolling out a new ad campaign to help leaders from the C-suite to people managers understand they can stop apologizing for bad experiences, and instead take action to actually fix broken experiences for customers and employees. Too often leaders spend too much time apologizing for bad experiences that could easily be fixed or prevented by simply listening and then doing something with the information. The new humorous campaign from Qualtrics, created in partnership with creative agency TBWA\Chiat\Day NY and O Positive Films, stars Martin Jones, a self-confessed empathy evangelist. Martin thinks saying sorry will revolutionize the way people do business. With this campaign, Qualtrics is showing broken experiences don’t have to stay well… broken. By using simple feedback resources, like the Qualtrics XM Platform, companies can gain the insights they need to find and fix experience gaps –– the difference between what businesses believe is happening and what is actually happening. Film advertisement created by TBWA, United States for Qualtrics, within the categories: Electronics, Technology, Professional Services.
首席道歉官
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Chief Apology Officer
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