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被监禁的儿童
案例简介：Abrinq 基金会 -- 拯救儿童组织发起了反对时尚界童工的国际运动。顶级模特卡罗尔 · 里贝罗是 “拯救儿童世界” 运动在时尚界反对童工的明星之一。这些照片的灵感来自为大品牌创作的迷人社论，但是当你仔细观察时,你可以在照片里看到一个被囚禁的孩子。卡罗尔是由雅克 · 德克拍摄的，但也有摄影师，如恩里克 · 詹德里、吉尔 · 井上、杰罗 · 戈德弗洛斯和丹尼尔 · 克拉米奇, 他们的名字经常与时尚杂志的封面联系在一起，参加了这场运动。 这场运动的想法不是批评时尚界，而是让人们意识到这种犯罪比人们想象的更接近消费者。这项活动仍然依靠公关和社交网络的支持，邀请 instagram 用户发布标签 # dress4good 的图片，从而增加了信息的数量, 让越来越多的人意识到这个严重的问题。
被监禁的儿童
案例简介：Abrinq Foundation - Save the children launches international campaign against child labour in the fashion industry.The top model Carol Ribeiro is one of the stars of the Save the children worldwide campaign against child labour in the fashion industry.The photos were inspired by the glamorous editorials created for the big brands, but when you look closely, you can see a child imprisoned inside the photos. Carol was photographed by Jacques Dequeke, but also photographers such as Henrique Gendre, Gil Inoue, Jairo Goldflus e Daniel Klajmic, whose names are frequently associated with the front covers of fashion magazines took part in the campaign. The idea of the campaign is not to criticise the fashion world, but to make people realize that this crime is closer to the consumer than people think. The campaign still counts on the support of PR and the social networks, inviting instagram users to post images with the hashtag #dress4good , thus increasing the magnitude of the message,making more and more people aware about this serious problem.
Imprisoned Children - Tunic
案例简介：Abrinq 基金会 -- 拯救儿童组织发起了反对时尚界童工的国际运动。顶级模特卡罗尔 · 里贝罗是 “拯救儿童世界” 运动在时尚界反对童工的明星之一。这些照片的灵感来自为大品牌创作的迷人社论，但是当你仔细观察时,你可以在照片里看到一个被囚禁的孩子。卡罗尔是由雅克 · 德克拍摄的，但也有摄影师，如恩里克 · 詹德里、吉尔 · 井上、杰罗 · 戈德弗洛斯和丹尼尔 · 克拉米奇, 他们的名字经常与时尚杂志的封面联系在一起，参加了这场运动。 这场运动的想法不是批评时尚界，而是让人们意识到这种犯罪比人们想象的更接近消费者。这项活动仍然依靠公关和社交网络的支持，邀请 instagram 用户发布标签 # dress4good 的图片，从而增加了信息的数量, 让越来越多的人意识到这个严重的问题。
Imprisoned Children - Tunic
案例简介：Abrinq Foundation - Save the children launches international campaign against child labour in the fashion industry.The top model Carol Ribeiro is one of the stars of the Save the children worldwide campaign against child labour in the fashion industry.The photos were inspired by the glamorous editorials created for the big brands, but when you look closely, you can see a child imprisoned inside the photos. Carol was photographed by Jacques Dequeke, but also photographers such as Henrique Gendre, Gil Inoue, Jairo Goldflus e Daniel Klajmic, whose names are frequently associated with the front covers of fashion magazines took part in the campaign. The idea of the campaign is not to criticise the fashion world, but to make people realize that this crime is closer to the consumer than people think. The campaign still counts on the support of PR and the social networks, inviting instagram users to post images with the hashtag #dress4good , thus increasing the magnitude of the message,making more and more people aware about this serious problem.
被监禁的儿童
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Imprisoned Children - Tunic
暂无简介
基本信息
- 广告战役： #Imprisoned Children#
- 广告品牌： Abrinq Foundation - Save the children
- 发布日期： 2015-04-01
- 行业领域： 认证机构 , 商务服务 , 其他
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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