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耐克 + FUELBAND
案例简介:简要解释 两年前,耐克向我们提出了一个想法: 一种跟踪你日常活动的设备和一种常见的通用指标,称为每个活跃身体的燃料。他们要求我们设计整个用户体验。我们确保了易用性: 设定你的目标,从红色变成绿色。如果你达到了你的目标,动画庆祝你的表现。打出连胜,Fuelie 出现给你加油。数据可视化显示你每天、每周、每月和以后最活跃的地方。我们创建了蓝牙同步技术,因此当您完成一天的工作时,您的燃料将无线同步到平台。NikeFuel 将竞争环境夷为平地,并融入你的生活。# 计数
耐克 + FUELBAND
案例简介:Brief Explanation Two years ago, Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts
NIKE+ FUELBAND
案例简介:简要解释 两年前,耐克向我们提出了一个想法: 一种跟踪你日常活动的设备和一种常见的通用指标,称为每个活跃身体的燃料。他们要求我们设计整个用户体验。我们确保了易用性: 设定你的目标,从红色变成绿色。如果你达到了你的目标,动画庆祝你的表现。打出连胜,Fuelie 出现给你加油。数据可视化显示你每天、每周、每月和以后最活跃的地方。我们创建了蓝牙同步技术,因此当您完成一天的工作时,您的燃料将无线同步到平台。NikeFuel 将竞争环境夷为平地,并融入你的生活。# 计数
NIKE+ FUELBAND
案例简介:Brief Explanation Two years ago, Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts
耐克 + FUELBAND
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NIKE+ FUELBAND
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