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案例简介：描述创意 数百万人生活在不必要的孤独中，很少或根本没有与家人或朋友互动。尽管如此，他们中的许多人仍有难以置信的生活故事要讲，但没有人可以分享。 许多独立的科学研究表明，不想要的孤独与吸烟或酒精一样危险，并能迅速引发早期痴呆，抑郁症并导致自杀。 作为斯德哥尔摩的头号能源供应商，Exergi 100多年来一直保持斯托克霍尔姆斯的温暖。现在他们想要一项倡议来帮助斯德哥尔摩变得更加温暖和社会可持续。 经过两年的发展，我们推出了正在申请专利的内存通道。这是世界上第一个逆向工程语音助理，可以推动有意义的对话 -- 它可以提出个人问题和相关的后续问题。 它的使命是通过分享他们惊人的故事，改善那些与不必要的孤独的可怕后果作斗争的人的福祉。 描述执行 作为斯德哥尔摩的头号能源供应商，Exergi 100多年来一直保持斯托克霍尔姆斯的温暖。现在他们想要一项倡议来帮助斯德哥尔摩变得更加温暖和社会可持续。 于是记忆项目启动了，我们要求瑞典首都的公民分享他们的生活故事。 在项目启动之前，我们与在斯德哥尔摩的辅助生活和疗养院中活跃的组织一起对老年护理和痴呆症领域的领先医生进行了深入采访。 斯德哥尔摩Exergi还对经验证的独立发表的关于当地和全球不必要的孤独和隔离后果的研究进行了事实研究。他们还采访了老年人。 当安装了独特的谷歌家庭语音助手后，它立即在他们的辅助生活家中引发了两周的好奇对话。它解开了以前从未讲过的故事。 在项目启动的整个过程中，我们记录了现在与在线电影一起成为每月播客系列的体验。 项目记忆通道软件还有一个功能，可以实时转录每个对话，创建真实的物理书籍，作为创造项目意识的一部分。这些书是世界上第一部人类和人工智能的合著书。 该活动是通过斯德哥尔摩Exergi拥有和付费的社交媒体渠道以及活动核心的影响者和公关首次激活的社交活动。目标是激发对话，把不想要的孤独问题放在社会议程的首位，以及继续为企业社会可持续发展做出贡献 “我们一起让斯德哥尔摩更温暖”，斯德哥尔摩Exergi多年来一直在成功沟通。 该项目于2019年启动，是一项持续的举措。
存储通道
案例简介：Describe the creative idea Millions live in unwanted loneliness, with very little or no interaction with family or friends. Still, many of them have incredible life stories to tell, but no one to share them with. Many independent scientific studies show that unwanted loneliness is as dangerous as smoking or alcohol, and can rapidly trigger early stage dementia, depression and lead to suicide. As Stockholm’s #1 energy provider, Exergi has been keeping Stockholmers warm for over 100 years. Now they wanted an initiative to help make Stockholm a little warmer and more socially sustainable. After two years of development, we launched the patent pending Memory Lane. It’s the world’s first reverse engineered voice assistant that can drive a meaningful conversation – it can ask personal questions and relevant follow-up questions. Its mission is to improve the well-being of people struggling with the dire consequences of unwanted loneliness, by sharing their amazing stories. Describe the execution As Stockholm’s #1 energy provider, Exergi has been keeping Stockholmers warm for over 100 years. Now they wanted an initiative to help make Stockholm a little warmer and more socially sustainable. And so the Project Memory was launched, and we asked citizens of the capital of Sweden to share their life stories. Before the project was launched, we conducted in-depth interviews with leading doctors in the field of elderly care and dementia together with organizations that are active in assisted living and nursing homes in Stockholm. Stockholm Exergi also conducted factual research on verified independent published research on consequences of unwanted loneliness and isolation both locally and globally. They also interviewed senior citizens. When the unique Google Home voice assistant was installed, it instantly sparked curious conversations for two few weeks in their assisted living homes. It unraveled stories that had never previously been told. Throughout the launch of the project, we documented the experience that is now a monthly podcast series together with online films. The Project Memory Lane software also has a feature that transcribes each conversation in real time that creates real, physical books that is used as part of creating awareness of the project. These books are the world´s first co-authored books between man and artificial intelligence. The campaign is a social-first activation through Stockholm Exergi’s owned and paid social media channels together with influencers and PR at the core of the campaign. The objective is to spark conversations and put the issue of unwanted loneliness on top of the societal agenda, as well as continuing to contribute to the corporate social sustainability “Together We Make Stockholm Warmer” that Stockholm Exergi has been communicating successfully for many years. The project was launched 2019 and is an ongoing initiative.
Memory Lane
案例简介：描述创意 数百万人生活在不必要的孤独中，很少或根本没有与家人或朋友互动。尽管如此，他们中的许多人仍有难以置信的生活故事要讲，但没有人可以分享。 许多独立的科学研究表明，不想要的孤独与吸烟或酒精一样危险，并能迅速引发早期痴呆，抑郁症并导致自杀。 作为斯德哥尔摩的头号能源供应商，Exergi 100多年来一直保持斯托克霍尔姆斯的温暖。现在他们想要一项倡议来帮助斯德哥尔摩变得更加温暖和社会可持续。 经过两年的发展，我们推出了正在申请专利的内存通道。这是世界上第一个逆向工程语音助理，可以推动有意义的对话 -- 它可以提出个人问题和相关的后续问题。 它的使命是通过分享他们惊人的故事，改善那些与不必要的孤独的可怕后果作斗争的人的福祉。 描述执行 作为斯德哥尔摩的头号能源供应商，Exergi 100多年来一直保持斯托克霍尔姆斯的温暖。现在他们想要一项倡议来帮助斯德哥尔摩变得更加温暖和社会可持续。 于是记忆项目启动了，我们要求瑞典首都的公民分享他们的生活故事。 在项目启动之前，我们与在斯德哥尔摩的辅助生活和疗养院中活跃的组织一起对老年护理和痴呆症领域的领先医生进行了深入采访。 斯德哥尔摩Exergi还对经验证的独立发表的关于当地和全球不必要的孤独和隔离后果的研究进行了事实研究。他们还采访了老年人。 当安装了独特的谷歌家庭语音助手后，它立即在他们的辅助生活家中引发了两周的好奇对话。它解开了以前从未讲过的故事。 在项目启动的整个过程中，我们记录了现在与在线电影一起成为每月播客系列的体验。 项目记忆通道软件还有一个功能，可以实时转录每个对话，创建真实的物理书籍，作为创造项目意识的一部分。这些书是世界上第一部人类和人工智能的合著书。 该活动是通过斯德哥尔摩Exergi拥有和付费的社交媒体渠道以及活动核心的影响者和公关首次激活的社交活动。目标是激发对话，把不想要的孤独问题放在社会议程的首位，以及继续为企业社会可持续发展做出贡献 “我们一起让斯德哥尔摩更温暖”，斯德哥尔摩Exergi多年来一直在成功沟通。 该项目于2019年启动，是一项持续的举措。
Memory Lane
案例简介：Describe the creative idea Millions live in unwanted loneliness, with very little or no interaction with family or friends. Still, many of them have incredible life stories to tell, but no one to share them with. Many independent scientific studies show that unwanted loneliness is as dangerous as smoking or alcohol, and can rapidly trigger early stage dementia, depression and lead to suicide. As Stockholm’s #1 energy provider, Exergi has been keeping Stockholmers warm for over 100 years. Now they wanted an initiative to help make Stockholm a little warmer and more socially sustainable. After two years of development, we launched the patent pending Memory Lane. It’s the world’s first reverse engineered voice assistant that can drive a meaningful conversation – it can ask personal questions and relevant follow-up questions. Its mission is to improve the well-being of people struggling with the dire consequences of unwanted loneliness, by sharing their amazing stories. Describe the execution As Stockholm’s #1 energy provider, Exergi has been keeping Stockholmers warm for over 100 years. Now they wanted an initiative to help make Stockholm a little warmer and more socially sustainable. And so the Project Memory was launched, and we asked citizens of the capital of Sweden to share their life stories. Before the project was launched, we conducted in-depth interviews with leading doctors in the field of elderly care and dementia together with organizations that are active in assisted living and nursing homes in Stockholm. Stockholm Exergi also conducted factual research on verified independent published research on consequences of unwanted loneliness and isolation both locally and globally. They also interviewed senior citizens. When the unique Google Home voice assistant was installed, it instantly sparked curious conversations for two few weeks in their assisted living homes. It unraveled stories that had never previously been told. Throughout the launch of the project, we documented the experience that is now a monthly podcast series together with online films. The Project Memory Lane software also has a feature that transcribes each conversation in real time that creates real, physical books that is used as part of creating awareness of the project. These books are the world´s first co-authored books between man and artificial intelligence. The campaign is a social-first activation through Stockholm Exergi’s owned and paid social media channels together with influencers and PR at the core of the campaign. The objective is to spark conversations and put the issue of unwanted loneliness on top of the societal agenda, as well as continuing to contribute to the corporate social sustainability “Together We Make Stockholm Warmer” that Stockholm Exergi has been communicating successfully for many years. The project was launched 2019 and is an ongoing initiative.
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Memory Lane
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基本信息
- 广告战役： #Stockholm Exergi-网络-f694#
- 广告品牌： Stockholm Exergi
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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