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记忆车道
案例简介：描述创造性的想法 数百万人生活在不必要的孤独中，很少或根本没有与家人或朋友互动。尽管如此，他们中的许多人都有令人难以置信的人生故事要讲，但没有人可以分享。 许多独立的科学研究表明，不必要的孤独与吸烟或酗酒一样危险，并且可以迅速引发早期痴呆症，抑郁症并导致自杀。 作为斯德哥尔摩排名第一的能源供应商，Exergi已经为斯德哥尔摩人提供了超过100年的温暖。现在，他们希望采取一项举措，使斯德哥尔摩变得更加温暖，更具社会可持续性。 经过两年的发展，我们推出了正在申请专利的Memory Lane。它是世界上第一个可以推动有意义对话的逆向工程语音助手-它可以提出个人问题和相关的后续问题。 它的使命是通过分享他们令人惊叹的故事，改善与不必要的孤独的可怕后果作斗争的人们的福祉。 描述执行 作为斯德哥尔摩排名第一的能源供应商，Exergi已经为斯德哥尔摩人提供了超过100年的温暖。现在，他们希望采取一项举措，使斯德哥尔摩变得更加温暖，更具社会可持续性。 因此，“记忆” 项目启动了，我们请瑞典首都的公民分享他们的人生故事。 在项目启动之前，我们对老年护理和痴呆症领域的领先医生以及活跃于斯德哥尔摩辅助生活和疗养院的组织进行了深入采访。 斯德哥尔摩Exergi还对经过验证的独立研究进行了事实研究，该研究涉及本地和全球范围内不必要的孤独和孤立的后果。他们还采访了老年人。 当安装了独特的Google Home语音助手时，它立即在他们的辅助生活家庭中引发了为期两周的好奇对话。它揭开了以前从未被告知的故事。 在整个项目的启动过程中，我们记录了现在每月播客系列和在线电影的体验。 Project Memory Lane软件还具有一项功能，可以实时转录每个对话，从而创建真实的实体书籍，作为创建项目意识的一部分。这些书是世界上第一本关于人与人工智能之间的合著书。 该活动是通过斯德哥尔摩Exergi拥有和付费的社交媒体渠道以及影响者和公关作为活动核心的社交优先活动。我们的目标是引发对话，并将不必要的孤独问题放在社会议程的首位，并继续为斯德哥尔摩Exergi多年来成功沟通的 “我们一起让斯德哥尔摩更温暖” 的企业社会可持续性做出贡献。 该项目是2019启动的，是一项持续的举措。
记忆车道
案例简介：Describe the creative idea Millions live in unwanted loneliness, with very little or no interaction with family or friends. Still, many of them have incredible life stories to tell, but no one to share them with. Many independent scientific studies show that unwanted loneliness is as dangerous as smoking or alcohol, and can rapidly trigger early stage dementia, depression and lead to suicide. As Stockholm’s #1 energy provider, Exergi has been keeping Stockholmers warm for over 100 years. Now they wanted an initiative to help make Stockholm a little warmer and more socially sustainable. After two years of development, we launched the patent pending Memory Lane. It’s the world’s first reverse engineered voice assistant that can drive a meaningful conversation – it can ask personal questions and relevant follow-up questions. Its mission is to improve the well-being of people struggling with the dire consequences of unwanted loneliness, by sharing their amazing stories. Describe the execution As Stockholm’s #1 energy provider, Exergi has been keeping Stockholmers warm for over 100 years. Now they wanted an initiative to help make Stockholm a little warmer and more socially sustainable. And so the Project Memory was launched, and we asked citizens of the capital of Sweden to share their life stories. Before the project was launched, we conducted in-depth interviews with leading doctors in the field of elderly care and dementia together with organizations that are active in assisted living and nursing homes in Stockholm. Stockholm Exergi also conducted factual research on verified independent published research on consequences of unwanted loneliness and isolation both locally and globally. They also interviewed senior citizens. When the unique Google Home voice assistant was installed, it instantly sparked curious conversations for two few weeks in their assisted living homes. It unraveled stories that had never previously been told. Throughout the launch of the project, we documented the experience that is now a monthly podcast series together with online films. The Project Memory Lane software also has a feature that transcribes each conversation in real time that creates real, physical books that is used as part of creating awareness of the project. These books are the world´s first co-authored books between man and artificial intelligence. The campaign is a social-first activation through Stockholm Exergi’s owned and paid social media channels together with influencers and PR at the core of the campaign. The objective is to spark conversations and put the issue of unwanted loneliness on top of the societal agenda, as well as continuing to contribute to the corporate social sustainability “Together We Make Stockholm Warmer” that Stockholm Exergi has been communicating successfully for many years. The project was launched 2019 and is an ongoing initiative.
Memory Lane
案例简介：描述创造性的想法 数百万人生活在不必要的孤独中，很少或根本没有与家人或朋友互动。尽管如此，他们中的许多人都有令人难以置信的人生故事要讲，但没有人可以分享。 许多独立的科学研究表明，不必要的孤独与吸烟或酗酒一样危险，并且可以迅速引发早期痴呆症，抑郁症并导致自杀。 作为斯德哥尔摩排名第一的能源供应商，Exergi已经为斯德哥尔摩人提供了超过100年的温暖。现在，他们希望采取一项举措，使斯德哥尔摩变得更加温暖，更具社会可持续性。 经过两年的发展，我们推出了正在申请专利的Memory Lane。它是世界上第一个可以推动有意义对话的逆向工程语音助手-它可以提出个人问题和相关的后续问题。 它的使命是通过分享他们令人惊叹的故事，改善与不必要的孤独的可怕后果作斗争的人们的福祉。 描述执行 作为斯德哥尔摩排名第一的能源供应商，Exergi已经为斯德哥尔摩人提供了超过100年的温暖。现在，他们希望采取一项举措，使斯德哥尔摩变得更加温暖，更具社会可持续性。 因此，“记忆” 项目启动了，我们请瑞典首都的公民分享他们的人生故事。 在项目启动之前，我们对老年护理和痴呆症领域的领先医生以及活跃于斯德哥尔摩辅助生活和疗养院的组织进行了深入采访。 斯德哥尔摩Exergi还对经过验证的独立研究进行了事实研究，该研究涉及本地和全球范围内不必要的孤独和孤立的后果。他们还采访了老年人。 当安装了独特的Google Home语音助手时，它立即在他们的辅助生活家庭中引发了为期两周的好奇对话。它揭开了以前从未被告知的故事。 在整个项目的启动过程中，我们记录了现在每月播客系列和在线电影的体验。 Project Memory Lane软件还具有一项功能，可以实时转录每个对话，从而创建真实的实体书籍，作为创建项目意识的一部分。这些书是世界上第一本关于人与人工智能之间的合著书。 该活动是通过斯德哥尔摩Exergi拥有和付费的社交媒体渠道以及影响者和公关作为活动核心的社交优先活动。我们的目标是引发对话，并将不必要的孤独问题放在社会议程的首位，并继续为斯德哥尔摩Exergi多年来成功沟通的 “我们一起让斯德哥尔摩更温暖” 的企业社会可持续性做出贡献。 该项目是2019启动的，是一项持续的举措。
Memory Lane
案例简介：Describe the creative idea Millions live in unwanted loneliness, with very little or no interaction with family or friends. Still, many of them have incredible life stories to tell, but no one to share them with. Many independent scientific studies show that unwanted loneliness is as dangerous as smoking or alcohol, and can rapidly trigger early stage dementia, depression and lead to suicide. As Stockholm’s #1 energy provider, Exergi has been keeping Stockholmers warm for over 100 years. Now they wanted an initiative to help make Stockholm a little warmer and more socially sustainable. After two years of development, we launched the patent pending Memory Lane. It’s the world’s first reverse engineered voice assistant that can drive a meaningful conversation – it can ask personal questions and relevant follow-up questions. Its mission is to improve the well-being of people struggling with the dire consequences of unwanted loneliness, by sharing their amazing stories. Describe the execution As Stockholm’s #1 energy provider, Exergi has been keeping Stockholmers warm for over 100 years. Now they wanted an initiative to help make Stockholm a little warmer and more socially sustainable. And so the Project Memory was launched, and we asked citizens of the capital of Sweden to share their life stories. Before the project was launched, we conducted in-depth interviews with leading doctors in the field of elderly care and dementia together with organizations that are active in assisted living and nursing homes in Stockholm. Stockholm Exergi also conducted factual research on verified independent published research on consequences of unwanted loneliness and isolation both locally and globally. They also interviewed senior citizens. When the unique Google Home voice assistant was installed, it instantly sparked curious conversations for two few weeks in their assisted living homes. It unraveled stories that had never previously been told. Throughout the launch of the project, we documented the experience that is now a monthly podcast series together with online films. The Project Memory Lane software also has a feature that transcribes each conversation in real time that creates real, physical books that is used as part of creating awareness of the project. These books are the world´s first co-authored books between man and artificial intelligence. The campaign is a social-first activation through Stockholm Exergi’s owned and paid social media channels together with influencers and PR at the core of the campaign. The objective is to spark conversations and put the issue of unwanted loneliness on top of the societal agenda, as well as continuing to contribute to the corporate social sustainability “Together We Make Stockholm Warmer” that Stockholm Exergi has been communicating successfully for many years. The project was launched 2019 and is an ongoing initiative.
记忆车道
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Memory Lane
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基本信息
- 广告战役： #Stockholm Exergi-网络-f694#
- 广告品牌： Stockholm Exergi
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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