本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
祖父
案例简介：真正的怪物: 对一些孩子来说，怪物是存在的。 一个反对儿童性虐待的国际协会正在发起一场新的运动来谴责日常的怪物。 “真正的怪物” 运动是由巴黎阳狮康塞尔发起的，它利用童年的想象世界，以及 “不存在的” 床上故事和怪物，来强调对一些孩子来说, 怪物确实存在。在现实生活中。 迈克尔 · 里德尔展示的这三个视觉效果展示了这些人性化的 “怪物” 中的三个，威胁着自己卧室里的三个孩子。 80% 的虐待儿童是由近亲犯下的，年轻的受害者知道。这种接近使得探测这些可怕的掠食者更加困难。因为父母很难想象亲戚会做出最坏的事情，孩子们更难交谈和揭露他们的侵略者。这就是为什么运动鼓励人们去协会网站，在那里专门创建了一个帮助学习儿童性虐待警告信号的网站。 真正的怪物活动包括户外、静态和数字，通过 Clear Channel 网络、 MediaTransports 、 PhenixDigital 和 Insert Media 以及 Press。 在第二阶段，该广告的特殊版本将直接面向儿童。在心理学家的帮助下，这篇文章写得像一个床上的故事，将鼓励孩子们通过谈论它来打败怪物。
祖父
案例简介：Real Monsters : For some children, Monsters exist. Innocence in Danger, an international association fighting against child sexual abuse, is launching a new campaign to decry the everyday monsters. The « Real Monsters » campaign, made by Publicis Conseil Paris, uses the imaginary world of childhood, with bed stories and monsters “that don’t exist”, to underline that for some children, monster do exist. In real life. The 3 visuals, illustrated by Michael Rieder, shows 3 of these humanized “monsters”, threatening 3 children in their own bedrooms. 80% of child abuse are committed by close relatives, known by the young victims. This proximity makes it even harder to detect these monstrous predators. Because parents have hard time to imagine that relatives could commit the worst, and children have even more difficulty to talk and expose their aggressors. That’s why the campaign encourages people to go on the association website where a help to learn the warning signs of child sexual abuse has been specially created. The « Real Monsters » campaign includes Outdoor, static and digital, through the Clear Channel Network, MediaTransports, PhenixDigital and Insert Media, as well as Press. In a second phase, a special version of the ad will be addressed directly to children. The text, written like a bed story - with the help of psychologists – will encourage children to defeat the monsters by talking about it.
Grandfather
案例简介：真正的怪物: 对一些孩子来说，怪物是存在的。 一个反对儿童性虐待的国际协会正在发起一场新的运动来谴责日常的怪物。 “真正的怪物” 运动是由巴黎阳狮康塞尔发起的，它利用童年的想象世界，以及 “不存在的” 床上故事和怪物，来强调对一些孩子来说, 怪物确实存在。在现实生活中。 迈克尔 · 里德尔展示的这三个视觉效果展示了这些人性化的 “怪物” 中的三个，威胁着自己卧室里的三个孩子。 80% 的虐待儿童是由近亲犯下的，年轻的受害者知道。这种接近使得探测这些可怕的掠食者更加困难。因为父母很难想象亲戚会做出最坏的事情，孩子们更难交谈和揭露他们的侵略者。这就是为什么运动鼓励人们去协会网站，在那里专门创建了一个帮助学习儿童性虐待警告信号的网站。 真正的怪物活动包括户外、静态和数字，通过 Clear Channel 网络、 MediaTransports 、 PhenixDigital 和 Insert Media 以及 Press。 在第二阶段，该广告的特殊版本将直接面向儿童。在心理学家的帮助下，这篇文章写得像一个床上的故事，将鼓励孩子们通过谈论它来打败怪物。
Grandfather
案例简介：Real Monsters : For some children, Monsters exist. Innocence in Danger, an international association fighting against child sexual abuse, is launching a new campaign to decry the everyday monsters. The « Real Monsters » campaign, made by Publicis Conseil Paris, uses the imaginary world of childhood, with bed stories and monsters “that don’t exist”, to underline that for some children, monster do exist. In real life. The 3 visuals, illustrated by Michael Rieder, shows 3 of these humanized “monsters”, threatening 3 children in their own bedrooms. 80% of child abuse are committed by close relatives, known by the young victims. This proximity makes it even harder to detect these monstrous predators. Because parents have hard time to imagine that relatives could commit the worst, and children have even more difficulty to talk and expose their aggressors. That’s why the campaign encourages people to go on the association website where a help to learn the warning signs of child sexual abuse has been specially created. The « Real Monsters » campaign includes Outdoor, static and digital, through the Clear Channel Network, MediaTransports, PhenixDigital and Insert Media, as well as Press. In a second phase, a special version of the ad will be addressed directly to children. The text, written like a bed story - with the help of psychologists – will encourage children to defeat the monsters by talking about it.
祖父
暂无简介
Grandfather
暂无简介
基本信息
- 广告战役： #Innocence in Danger-平面-9d93#
- 广告品牌： Innocence In Danger
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 法语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
