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不同的时间,不同的酒吧
案例简介:为了提醒今天的年轻人,他们越来越倾向于极端主义和俄罗斯宣传,共产主义时代是什么样的,我们黑了他们每天使用的符号。他们用来吹嘘自己最喜欢的地方、电影或书籍的标签被转移,以表明不久前他们会因为正常化而被关在监狱里。在发布印刷广告后,我们与影响者和名人合作,制作了定制的 instagram bot,并给年轻人创造自己酒吧的可能性。
不同的时间,不同的酒吧
案例简介:To remind the youth of today, which is leaning more and more toward extremism and Russian propaganda, what the communist era was really like, we hacked the symbol they use daily. The hashtag that they use to brag with their favourite places, movies or books was shifted to show them that not too long ago they would end behind bars because of normalisation. After releasing print ad we teamed up with influencers and celebrities, made custom instagram bot and gave youth possibility to create their own bar.
Different Times, Different Bars
案例简介:为了提醒今天的年轻人,他们越来越倾向于极端主义和俄罗斯宣传,共产主义时代是什么样的,我们黑了他们每天使用的符号。他们用来吹嘘自己最喜欢的地方、电影或书籍的标签被转移,以表明不久前他们会因为正常化而被关在监狱里。在发布印刷广告后,我们与影响者和名人合作,制作了定制的 instagram bot,并给年轻人创造自己酒吧的可能性。
Different Times, Different Bars
案例简介:To remind the youth of today, which is leaning more and more toward extremism and Russian propaganda, what the communist era was really like, we hacked the symbol they use daily. The hashtag that they use to brag with their favourite places, movies or books was shifted to show them that not too long ago they would end behind bars because of normalisation. After releasing print ad we teamed up with influencers and celebrities, made custom instagram bot and gave youth possibility to create their own bar.
不同的时间,不同的酒吧
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Different Times, Different Bars
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The things we openly celebrate on social media today, would get us behind bars just few years ago. Remember the Velvet revolution.
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