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嗯阿里
案例简介:在 Laywagif 平台的最新一集 -- 旨在推广该品牌可靠的宽带服务 -- STC 介绍了沙特的女家长 Um Ali,她什么都不让她浏览。 根据她快速可靠的互联网连接,乌姆 · 阿里在继续用手机浏览时,无意中漫游了沙特阿拉伯的广大地区。 一段无人陪伴的乌姆 · 阿里穿越沙特的幽默视频在一周内迅速传播开来,获得了 200万多次观看,将乌姆 · 阿里变成了社交媒体和体育偶像, 世界卫生组织甚至引发了一场全国马拉松比赛: 由利雅得女子步行组织的 “Um Ali” 比赛。
嗯阿里
案例简介:In the latest episode from its Laywagif platform – aimed to promote the brand’s reliable broadband service - STC introduces Um Ali, a Saudi matriarch who lets nothing come between her and her browsing. Taken by her fast and reliable internet connection, Um Ali unintentionally roams the length and breadth of Saudi Arabia, as she continues to browse on her mobile. The humorous video of an unaccompanied Um Ali walking across Saudi, went viral in just one week, garnering over 2 million views, turning Um Ali into a social media and sports icon, who even sparks a national marathon: the “Race Um Ali”, organized by The Riyadh Women’s Walking Group.
Um Ali
案例简介:在 Laywagif 平台的最新一集 -- 旨在推广该品牌可靠的宽带服务 -- STC 介绍了沙特的女家长 Um Ali,她什么都不让她浏览。 根据她快速可靠的互联网连接,乌姆 · 阿里在继续用手机浏览时,无意中漫游了沙特阿拉伯的广大地区。 一段无人陪伴的乌姆 · 阿里穿越沙特的幽默视频在一周内迅速传播开来,获得了 200万多次观看,将乌姆 · 阿里变成了社交媒体和体育偶像, 世界卫生组织甚至引发了一场全国马拉松比赛: 由利雅得女子步行组织的 “Um Ali” 比赛。
Um Ali
案例简介:In the latest episode from its Laywagif platform – aimed to promote the brand’s reliable broadband service - STC introduces Um Ali, a Saudi matriarch who lets nothing come between her and her browsing. Taken by her fast and reliable internet connection, Um Ali unintentionally roams the length and breadth of Saudi Arabia, as she continues to browse on her mobile. The humorous video of an unaccompanied Um Ali walking across Saudi, went viral in just one week, garnering over 2 million views, turning Um Ali into a social media and sports icon, who even sparks a national marathon: the “Race Um Ali”, organized by The Riyadh Women’s Walking Group.
嗯阿里
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Um Ali
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