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德里警方 (失踪人员)
案例简介：目的: 让人们注意到公共空间中失踪人员的海报。 挑战: 没有人会再看一眼普通的 A4 大小的海报，这些海报在公共墙壁和柱子等上制造了一个盲点。 解决方案: 一张中间有一幅大图的海报。这张照片将从三面穿过它的边缘。因此，它将挂在下面的地方 (在巨大的字体中)。一看，路人就会看到丢失的标志和下面挂着的照片。当有人翻转它的位置时，失踪人员的照片以及他/她的细节将会在它的正下方可见。(检查创意) 这些海报预算低，易于粘贴，更容易引起关注。它们将被粘贴在城市周围，以获得最大的效果。 结果: 任何不对称和不寻常的东西都能更快地引起人们的注意。他们会很好奇为什么海报会半挂，因此会被转移到自己打开。这一行动受到很多人的欢迎。德里警方一周也接到很多电话。
德里警方 (失踪人员)
案例简介：Aim: To make people notice of MISSING people's posters in public spaces. Challenge: Nobody takes a second look at the normal A4 sized posters on public walls and poles etc creating a blind spot. Solution: A poster with a big picture in the centre. This picture will be cut from 3 sides across its edges. Thus it would be hanging below where MISSING (in huge font) is written. One look at it, the passers-by would see the MISSING sign and a hanging picture below. When someone flips it in position, the photo of the missing person along with his/her details will be visible right below it. (Check creative) These posters are low-budget, easy to paste and much easier to capture attention. They will be pasted all around the city for maximum effect. Result: Anything out of symmetry and out of ordinary catches people's attention much quicker. They would be curious to know why is a poster half hanging and hence would be moved to turn it up themselves. This action received by lot of people. It also got Delhi Police lot of call a week.
Delhi Police (Missing People)
案例简介：目的: 让人们注意到公共空间中失踪人员的海报。 挑战: 没有人会再看一眼普通的 A4 大小的海报，这些海报在公共墙壁和柱子等上制造了一个盲点。 解决方案: 一张中间有一幅大图的海报。这张照片将从三面穿过它的边缘。因此，它将挂在下面的地方 (在巨大的字体中)。一看，路人就会看到丢失的标志和下面挂着的照片。当有人翻转它的位置时，失踪人员的照片以及他/她的细节将会在它的正下方可见。(检查创意) 这些海报预算低，易于粘贴，更容易引起关注。它们将被粘贴在城市周围，以获得最大的效果。 结果: 任何不对称和不寻常的东西都能更快地引起人们的注意。他们会很好奇为什么海报会半挂，因此会被转移到自己打开。这一行动受到很多人的欢迎。德里警方一周也接到很多电话。
Delhi Police (Missing People)
案例简介：Aim: To make people notice of MISSING people's posters in public spaces. Challenge: Nobody takes a second look at the normal A4 sized posters on public walls and poles etc creating a blind spot. Solution: A poster with a big picture in the centre. This picture will be cut from 3 sides across its edges. Thus it would be hanging below where MISSING (in huge font) is written. One look at it, the passers-by would see the MISSING sign and a hanging picture below. When someone flips it in position, the photo of the missing person along with his/her details will be visible right below it. (Check creative) These posters are low-budget, easy to paste and much easier to capture attention. They will be pasted all around the city for maximum effect. Result: Anything out of symmetry and out of ordinary catches people's attention much quicker. They would be curious to know why is a poster half hanging and hence would be moved to turn it up themselves. This action received by lot of people. It also got Delhi Police lot of call a week.
德里警方 (失踪人员)
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Delhi Police (Missing People)
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To make people notice of MISSING people's posters in public spaces.
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