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保护、测试、治疗、重复
案例简介：如何告诉即将进入同性恋酒吧或桑拿浴室进行某种匿名性行为的男人，他们应该是安全的，并且安全是结合不同的预防方法的问题。可以理解的是，没有时间在黑暗的房间里进行复杂的信息处理或智能概念-但我们确实希望传达信息。 我们创建了一个运动，围绕着一个容易记住的口头禅 “保护测试治疗重复”，并将其与露骨、性感、同性恋摄影相结合，关注偶尔做爱的乐趣，而不是它的危险。该活动的特色是避孕套包装纸，同性恋俱乐部的海报，艾滋病毒检测工具包和志愿者用来传播信息的小册子。Sensoa甚至在布鲁塞尔和安特卫普的骄傲期间走上街头。
保护、测试、治疗、重复
案例简介：How to tell men who are about to enter a gay bar or sauna for some anonymous sex, that they should be safe, and that safety is a matter of combining different methods of prevention. There’s understandably no time for complex messagery or smart concepts in a dark room – but we do want to get the message across. We created a campaign that revolves around an easy-to-remember mantra “PROTECT TEST TREAT REPEAT”, and combined it with explicit, sexy, gay photography that focuses on the pleasure of occasional sex, rather than the dangers of it. The campaign features on condom wrappers, posters in gay clubs, HIV testing kits and brochures that volunteers use to spread the message. Sensoa even took the campaign to the streets during the Brussels and Antwerp Pride.
Protect, Test, Treat, Repeat
案例简介：如何告诉即将进入同性恋酒吧或桑拿浴室进行某种匿名性行为的男人，他们应该是安全的，并且安全是结合不同的预防方法的问题。可以理解的是，没有时间在黑暗的房间里进行复杂的信息处理或智能概念-但我们确实希望传达信息。 我们创建了一个运动，围绕着一个容易记住的口头禅 “保护测试治疗重复”，并将其与露骨、性感、同性恋摄影相结合，关注偶尔做爱的乐趣，而不是它的危险。该活动的特色是避孕套包装纸，同性恋俱乐部的海报，艾滋病毒检测工具包和志愿者用来传播信息的小册子。Sensoa甚至在布鲁塞尔和安特卫普的骄傲期间走上街头。
Protect, Test, Treat, Repeat
案例简介：How to tell men who are about to enter a gay bar or sauna for some anonymous sex, that they should be safe, and that safety is a matter of combining different methods of prevention. There’s understandably no time for complex messagery or smart concepts in a dark room – but we do want to get the message across. We created a campaign that revolves around an easy-to-remember mantra “PROTECT TEST TREAT REPEAT”, and combined it with explicit, sexy, gay photography that focuses on the pleasure of occasional sex, rather than the dangers of it. The campaign features on condom wrappers, posters in gay clubs, HIV testing kits and brochures that volunteers use to spread the message. Sensoa even took the campaign to the streets during the Brussels and Antwerp Pride.
保护、测试、治疗、重复
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Protect, Test, Treat, Repeat
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