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案例简介：Credits
Racing Offers
案例简介：
Racing Offers
案例简介：Credits
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Racing Offers
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基本信息
- 广告品牌： ANWB Private Lease
- 发布日期： 2024-05
- 行业领域： 互联网服务 , 物流运输 , 游戏
- 媒体类别： 海报/平面 , 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
To stand out in a game dominated by major global brands, ANWB introduced “Racing Offers”. Using the in-game design editor like never before, we transformed street models available through ANWB Private Lease into eye-catching in-game ads featuring exact offers. We then teamed up with top e-racer Kaj de Bruin and hijacked the live streams of other pro racers on Twitch and YouTube, ensuring our offers were shared with their audiences and couldn’ t be missed. The fans absolutely loved it. Next, we launched our own competition, hosted by the popular Dutch gaming platform Gamekings. Thousands tuned in on Twitch and Youtube to watch amateur and pro racers compete in ANWB cars. Finally, we took it beyond the game, bringing our cars to life and showcasing them at major gaming events like Gamescom and the Tokyo Game Show, reaching millions of people.
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