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# 开放希望
案例简介：封锁终于被解除了-缓慢但肯定。被限制在 # DoorsOfIndia后面的68天-似乎是永恒的-终于结束了。渴望反弹的印度向希望敞开了大门，向新机遇敞开了大门。铭记新常态，并意识到它需要极其谨慎地行事。3月25日开始封锁时，发生了一些个人违反政府制定的指导方针的事件。必须提醒人们，当他们呆在家里时，他们会保持安全。塔塔·普拉维什 (Tata Pravesh)-塔塔钢铁公司 (Tata steel) 的一个钢门品牌-通过数字媒体中的电影宣传了留在室内的重要性，并通过 # DoorsOfIndia将电晕拒之门外。随着封锁的解除，# DoorsOfIndia终于解锁了，为13.8亿印第安人打开了希望-象征着一个新时代的曙光，一个新的开始。塔塔·普拉维什 (Tata Pravesh) 在那里记录了关门的情况。现在，随着希望的光芒在刚刚打开的大门中流淌，品牌也记录了这一点，并完成了从上一部电影开始的故事，这是很合适的。数字媒体的新电影是上一部电影的绝佳伴侣，是完美的结局。这部电影使用 # DoorsOfIndia从负面过渡到正面-从锁定到开放。上一部电影有关门的镜头。这部新电影展示了现在正在打开的门，随后是来自印度各地的敞开门和人们站在门槛之外的令人惊叹的镜头。这些镜头中穿插的是动物从沉睡中醒来，移动中的车辆，飞机在头顶飞行以及数百扇敞开的门的图像-所有这些都是印度从黑暗深处崛起的证据。这部电影是由数百名印度人使用Tata Pravesh标签 # DoorsOfIndia的Instagram和Twitter帖子制作的。这些镜头与来自各个图像库的数百张图像结合在一起。电影的音景捕捉到了新开始的强烈情感，充满了希望和乐观。蒙太奇被编排为配乐，该配乐是使用打开的门的现场声音以及周围的街道噪音创建的，一旦门开始打开，声带就开始播放，提高了古怪的商，为声音设计增添了动力。这部电影给印度带来了充满希望的希望，印度充满了勇气，自信和谨慎。它与 # OpenHope签约，印度开门是释放希望的隐喻。由印度Wunderman Thompson为Tata Pravesh制作的电影广告，类别包括: 工业，农业，公共利益，非政府组织。
# 开放希望
案例简介：The lockdown is finally being lifted - slowly but surely. 68 days of being confined behind the #DoorsOfIndia - which seemed like an eternity - is finally over. Eager to bounce back, India has opened its doors to hope, to new opportunities. Mindful of the new normal and aware that it needs to conduct itself with the utmost caution. When the lockdown began on 25th March, there were incidents of individuals violating the guidelines laid down by the government. It was imperative to remind people that when they Stay Home, they Stay Safe. Tata Pravesh - a brand of steel doors from Tata Steel - drove awareness of the importance of staying indoors through a film in digital media with the message Shut Out Corona with #DoorsOfIndia. With the lifting of the lockdown, the #DoorsOfIndia have unlocked at last, opening hope for 1.38 billion Indians - symbolising the dawn of a new age, a new beginning. Tata Pravesh was there to record the closing of doors. Now, with rays of hope streaming through the just-opened doors, it was only befitting that the brand chronicle this as well and complete the story that began with the previous film. The new film for digital media is a great companion piece for the previous film and acts as the perfect closure to round things off. The film uses #DoorsOfIndia to transition from the negative to the positive - from the lockdown to the opening up. The last film had shots of doors closing. The new film shows doors now opening, followed by stunning shots of open doors and people, from all over India, standing just outside their threshold. Interspersed with these shots are images of animals waking from their slumber, vehicles on the move, airplanes flying overhead and hundreds of open doors - all of which are evidence of India’s emergence into the light from the depths of darkness. The film was made with Instagram and Twitter posts by hundreds of Indians with the Tata Pravesh hashtag #DoorsOfIndia. These shots were combined with hundreds of images from various image banks. The soundscape of the film captures the intense emotion of a fresh start, brimming with hope and optimism. The montage is choreographed to a soundtrack that has been created using live sounds of doors being opened along with ambient street noises, A vocal track kicks off as soon as the doors start opening, upping the quirky quotient, adding momentum to the sound design. The film brings alive the hope with which India steps outside, armed with courage, confidence and caution. It signs off with #OpenHope, India opening its doors being a metaphor for unlocking hope. Film advertisement created by Wunderman Thompson, India for Tata Pravesh, within the categories: Industrial, Agriculture, Public Interest, NGO.
#OpenHope
案例简介：封锁终于被解除了-缓慢但肯定。被限制在 # DoorsOfIndia后面的68天-似乎是永恒的-终于结束了。渴望反弹的印度向希望敞开了大门，向新机遇敞开了大门。铭记新常态，并意识到它需要极其谨慎地行事。3月25日开始封锁时，发生了一些个人违反政府制定的指导方针的事件。必须提醒人们，当他们呆在家里时，他们会保持安全。塔塔·普拉维什 (Tata Pravesh)-塔塔钢铁公司 (Tata steel) 的一个钢门品牌-通过数字媒体中的电影宣传了留在室内的重要性，并通过 # DoorsOfIndia将电晕拒之门外。随着封锁的解除，# DoorsOfIndia终于解锁了，为13.8亿印第安人打开了希望-象征着一个新时代的曙光，一个新的开始。塔塔·普拉维什 (Tata Pravesh) 在那里记录了关门的情况。现在，随着希望的光芒在刚刚打开的大门中流淌，品牌也记录了这一点，并完成了从上一部电影开始的故事，这是很合适的。数字媒体的新电影是上一部电影的绝佳伴侣，是完美的结局。这部电影使用 # DoorsOfIndia从负面过渡到正面-从锁定到开放。上一部电影有关门的镜头。这部新电影展示了现在正在打开的门，随后是来自印度各地的敞开门和人们站在门槛之外的令人惊叹的镜头。这些镜头中穿插的是动物从沉睡中醒来，移动中的车辆，飞机在头顶飞行以及数百扇敞开的门的图像-所有这些都是印度从黑暗深处崛起的证据。这部电影是由数百名印度人使用Tata Pravesh标签 # DoorsOfIndia的Instagram和Twitter帖子制作的。这些镜头与来自各个图像库的数百张图像结合在一起。电影的音景捕捉到了新开始的强烈情感，充满了希望和乐观。蒙太奇被编排为配乐，该配乐是使用打开的门的现场声音以及周围的街道噪音创建的，一旦门开始打开，声带就开始播放，提高了古怪的商，为声音设计增添了动力。这部电影给印度带来了充满希望的希望，印度充满了勇气，自信和谨慎。它与 # OpenHope签约，印度开门是释放希望的隐喻。由印度Wunderman Thompson为Tata Pravesh制作的电影广告，类别包括: 工业，农业，公共利益，非政府组织。
#OpenHope
案例简介：The lockdown is finally being lifted - slowly but surely. 68 days of being confined behind the #DoorsOfIndia - which seemed like an eternity - is finally over. Eager to bounce back, India has opened its doors to hope, to new opportunities. Mindful of the new normal and aware that it needs to conduct itself with the utmost caution. When the lockdown began on 25th March, there were incidents of individuals violating the guidelines laid down by the government. It was imperative to remind people that when they Stay Home, they Stay Safe. Tata Pravesh - a brand of steel doors from Tata Steel - drove awareness of the importance of staying indoors through a film in digital media with the message Shut Out Corona with #DoorsOfIndia. With the lifting of the lockdown, the #DoorsOfIndia have unlocked at last, opening hope for 1.38 billion Indians - symbolising the dawn of a new age, a new beginning. Tata Pravesh was there to record the closing of doors. Now, with rays of hope streaming through the just-opened doors, it was only befitting that the brand chronicle this as well and complete the story that began with the previous film. The new film for digital media is a great companion piece for the previous film and acts as the perfect closure to round things off. The film uses #DoorsOfIndia to transition from the negative to the positive - from the lockdown to the opening up. The last film had shots of doors closing. The new film shows doors now opening, followed by stunning shots of open doors and people, from all over India, standing just outside their threshold. Interspersed with these shots are images of animals waking from their slumber, vehicles on the move, airplanes flying overhead and hundreds of open doors - all of which are evidence of India’s emergence into the light from the depths of darkness. The film was made with Instagram and Twitter posts by hundreds of Indians with the Tata Pravesh hashtag #DoorsOfIndia. These shots were combined with hundreds of images from various image banks. The soundscape of the film captures the intense emotion of a fresh start, brimming with hope and optimism. The montage is choreographed to a soundtrack that has been created using live sounds of doors being opened along with ambient street noises, A vocal track kicks off as soon as the doors start opening, upping the quirky quotient, adding momentum to the sound design. The film brings alive the hope with which India steps outside, armed with courage, confidence and caution. It signs off with #OpenHope, India opening its doors being a metaphor for unlocking hope. Film advertisement created by Wunderman Thompson, India for Tata Pravesh, within the categories: Industrial, Agriculture, Public Interest, NGO.
# 开放希望
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#OpenHope
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