Urgence Darfour: Flyer|海报/平面|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

达福: 传单

案例简介：为了尽可能多地签署该协会发出的请愿书，以便将被控战争罪的苏丹总统奥马尔 · 巴希尔提交国际刑事法庭, 危害人类罪和种族灭绝罪。这场运动始于一段病毒视频和一份在线请愿书。然而，我们很快意识到我们错过了目标受众中一个非常重要的部分: 那些认真参与这项事业，但对使用互联网不舒服的人, 还有参加会议和示威的积极分子，他们对这项事业充满热情，但后来忘记在网上签名。我们需要让这些人轻松、立即签名。

达福: 传单

案例简介：To maximize signatures for the petition issued by the association, Urgence Darfour, in order to bring to the International CriminalCourt the Sudanese President Omar Al Bashir, who is charged with war crimes, crimes against humanity and genocide. The campaign started with a viral video and an online petition. However, we soon realized we were missing a very important part of the target audience: people that are seriously involved in the cause, and yet are not comfortable with using the Internet, and also activists taking part in meetings and demonstrations, who get enthusiastic about the cause but then forget to sign the petition online. We need to make these people sign easily,and immediately.