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有限元货币
案例简介：背景 德国未调整的性别薪酬差距为21% *。意味着女人的收入比男人少21%。因此，我们的使命很明确: 为妇女创造一个公平的世界，而这需要一个真正的小预算 * (资料来源: 联邦统计局，2017)。 描述创意 (投票40%) 随着其首个女装系列的推出，时尚品牌佩斯利 (PAISLEY) 希望为女性开启一个更大规模的新时代。使用FEM-一种仅适用于女性的新货币，其价值21% 比任何现有货币都高。因此，参观佩斯利商店的女性可以将自己的钱兑换成FEM，并获得更多21%。在佩斯利和所有合作伙伴商店内。 描述执行 (投票40%) 像任何货币一样，FEM也有自己的、专门设计的纸币。他们每个人都强调了一位历史悠久的女性人物，她帮助塑造了我们的社会并为当今所有女性铺平了道路。为了避免滥用，FEM注释还具有一些安全功能: 例如水印，特殊印记和以我们历史悠久的英雄的生日开始的单个序列号。 列出结果 (投票20%) 多亏了佩斯利，佩斯利商店或所有参与商店实际上都没有性别薪酬差距。到目前为止，全球有15家以上的商店要求使用FEM。佩斯利女士系列在2周内售罄。与上一年相比，该活动的商店访问量增加了233%，销售额285%。
有限元货币
案例简介：Background The unadjusted Gender Pay Gap in Germany is 21%*. Meaning that women earn 21% less than men. So our mission was clear: creating a fair world for women and this with a real small budget* (Source: Federal office of statistics, 2017). Describe the creative idea (40% of vote) With the launch of its first women's collection, fashion brand PAISLEY wants to start a new era for women on a much bigger scale. With FEM - a new currency for women only, worth 21% more than any existing currency. So women who visit the PAISLEY store can exchange their money into FEM and get 21% more for it. Within PAISLEY and all partner shops. Describe the execution (40% of vote) Like any currency, FEM has its own, specially designed notes. Each one of them highlights a historic female figure who helped shape our society and pave the way for all women today. To avoid misuse the FEM notes have also several security features: like water marks, special imprints and individual serial numbers that start with the birthday dates of our historic heroes. List the results (20% of vote) Thanks to PAISLEY there is no actually Gender Pay Gap in the PAISLEY Store or all participating ones. FEM is requested by more than 15 stores worldwide by now. The PAISLEY women’s collection was sold out within 2 weeks. And the campaign achieved an increase of 233% in store visitation and 285% in sales compared to the previous year.
Fem Currency
案例简介：背景 德国未调整的性别薪酬差距为21% *。意味着女人的收入比男人少21%。因此，我们的使命很明确: 为妇女创造一个公平的世界，而这需要一个真正的小预算 * (资料来源: 联邦统计局，2017)。 描述创意 (投票40%) 随着其首个女装系列的推出，时尚品牌佩斯利 (PAISLEY) 希望为女性开启一个更大规模的新时代。使用FEM-一种仅适用于女性的新货币，其价值21% 比任何现有货币都高。因此，参观佩斯利商店的女性可以将自己的钱兑换成FEM，并获得更多21%。在佩斯利和所有合作伙伴商店内。 描述执行 (投票40%) 像任何货币一样，FEM也有自己的、专门设计的纸币。他们每个人都强调了一位历史悠久的女性人物，她帮助塑造了我们的社会并为当今所有女性铺平了道路。为了避免滥用，FEM注释还具有一些安全功能: 例如水印，特殊印记和以我们历史悠久的英雄的生日开始的单个序列号。 列出结果 (投票20%) 多亏了佩斯利，佩斯利商店或所有参与商店实际上都没有性别薪酬差距。到目前为止，全球有15家以上的商店要求使用FEM。佩斯利女士系列在2周内售罄。与上一年相比，该活动的商店访问量增加了233%，销售额285%。
Fem Currency
案例简介：Background The unadjusted Gender Pay Gap in Germany is 21%*. Meaning that women earn 21% less than men. So our mission was clear: creating a fair world for women and this with a real small budget* (Source: Federal office of statistics, 2017). Describe the creative idea (40% of vote) With the launch of its first women's collection, fashion brand PAISLEY wants to start a new era for women on a much bigger scale. With FEM - a new currency for women only, worth 21% more than any existing currency. So women who visit the PAISLEY store can exchange their money into FEM and get 21% more for it. Within PAISLEY and all partner shops. Describe the execution (40% of vote) Like any currency, FEM has its own, specially designed notes. Each one of them highlights a historic female figure who helped shape our society and pave the way for all women today. To avoid misuse the FEM notes have also several security features: like water marks, special imprints and individual serial numbers that start with the birthday dates of our historic heroes. List the results (20% of vote) Thanks to PAISLEY there is no actually Gender Pay Gap in the PAISLEY Store or all participating ones. FEM is requested by more than 15 stores worldwide by now. The PAISLEY women’s collection was sold out within 2 weeks. And the campaign achieved an increase of 233% in store visitation and 285% in sales compared to the previous year.
有限元货币
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Fem Currency
暂无简介
基本信息
- 广告战役： #Paisley-设计与品牌-4a02#
- 广告品牌： Paisley
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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