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案例简介：在印度尼西亚，在购买灯泡之前测试灯泡是一项耗时且不方便的习惯。我们开发了一系列包装设计，允许新灯泡在盒子里进行测试，这样它们就不必在购买前被移除。每个包的表面都有一个图像，只有工作灯泡的亮度才能看到。这使得一个有趣的测试体验，因为图形显示不同的图像和故事。由于我们全新的包装设计，leuch 'tech 在印度尼西亚赢得了 2.7% 的市场份额。
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案例简介：Testing light bulbs before buying them is a time consuming and inconvenient custom in Indonesia. We developed a series of packaging designs that allows new light bulbs to be tested in their boxes, so that they do not have to be removed before they're bought. The face of each packet was layered with an image that can only be seen by the brightness of the working light bulb. This makes for a fun testing experience as the graphics reveal different images and stories. As a result of our refreshed packaging design, Leuch'Tech gained a 2.7% market share in Indonesia.
Lighten Up
案例简介：在印度尼西亚，在购买灯泡之前测试灯泡是一项耗时且不方便的习惯。我们开发了一系列包装设计，允许新灯泡在盒子里进行测试，这样它们就不必在购买前被移除。每个包的表面都有一个图像，只有工作灯泡的亮度才能看到。这使得一个有趣的测试体验，因为图形显示不同的图像和故事。由于我们全新的包装设计，leuch 'tech 在印度尼西亚赢得了 2.7% 的市场份额。
Lighten Up
案例简介：Testing light bulbs before buying them is a time consuming and inconvenient custom in Indonesia. We developed a series of packaging designs that allows new light bulbs to be tested in their boxes, so that they do not have to be removed before they're bought. The face of each packet was layered with an image that can only be seen by the brightness of the working light bulb. This makes for a fun testing experience as the graphics reveal different images and stories. As a result of our refreshed packaging design, Leuch'Tech gained a 2.7% market share in Indonesia.
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Lighten Up
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基本信息
- 广告战役： #LEUCH'TECH-设计与品牌-d233#
- 广告品牌： LEUCH'TECH
- 发布日期： 2000
- 行业领域： 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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