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Pica Pollo争取民主
案例简介：多米尼加共和国以其海滩，音乐和人民而闻名。 但是，多米尼加共和国还有另一面不为人知，与度假胜地的魅力隔离，由于腐败的政客通过购买选票以换取炸鸡 (PICA POLLO) 上台而获得的帮助很少甚至没有，你听说了，他们用炸鸡买票。当地餐馆可以做些什么来改变这一点？我们决定以火救火: 如果炸鸡可以买到票，也可以让多米尼加人有意识地投票。“La Hija del Pollero餐厅” 推出了有史以来第一个Pica Pollo for democracy，这是一种美味的炸鸡组合，我们在选举日免费赠送给已经行使投票权的人，阻止腐败的政客购买。选举前三天，我们围绕这个问题引发了一场对话。 当话题变得越来越热时，我们发起了我们的提议: 通过一个简单的数字运动和竞争对手不到1% 的广告投资，我们设法在总统选举当天成为热门话题，成为全国所有报纸的新闻。我们产生了足够的赚取媒体，以覆盖该品牌4年的广告预算，并在短短3天内增加了我们的追随者30%。这个想法使该品牌能够将自己定位在该细分市场中最相关的品牌之一，这帮助我们阻止了我们的商店关闭并开设了2家新的分店。在人类面临的最困难的经济危机之一中创造就业机会。最重要的是，我们设法阻止了成千上万的多米尼加人出售他们的选票，并为他们真正想要的候选人自由投票。多米尼加共和国阳狮为La Hija del Pollero创建的体验广告，类别为: 食品。
Pica Pollo争取民主
案例简介：The Dominican Republic is known for its beaches, its music and its people. But there is another side of Dominican Republic unknown to the world that lives in isolation from the glamor of resorts, receiving little to no help because of corrupt politicians who come to power by buying votes in exchange for Fried Chicken (PICA POLLO), you heard that right, they buy votes with Fried Chicken. What could a local restaurant possibly do to change this? We decided to fight fire with fire: if a Fried Chicken can buy a vote, it can also make Dominicans vote consciously. “La Hija del Pollero restaurant” launched the first ever Pica Pollo for democracy, a delicious fried chicken combo that we gave out for free on Election Day to people who had already exercised their right to vote, blocking corrupt politicians from buying them. 3 days before the election, we sparked a conversation surrounding this problem. And when the topic got hotter, we launched our proposal: With a simple digital campaign and less than 1% of the advertising investment of our competition, we managed to become trending topic on the day of the presidential elections, making it on the news in all of the country's newspapers. We generated enough earned media to cover 4 years of the brand's advertising budget and increased our followers by 30% in just 3 days. The idea allowed the brand to position itself among the most relevant in the segment, which helped us keep our stores from closing and to open 2 new branches. Generating employment during one of the most difficult economic crises that humanity has faced. And most importantly, we managed to prevent thousands of Dominicans from selling their vote and voting freely for the candidate they really wanted. Experiential advertisement created by Publicis, Dominican Republic for La Hija del Pollero, within the category: Food.
Pica Pollo for Democracy
案例简介：多米尼加共和国以其海滩，音乐和人民而闻名。 但是，多米尼加共和国还有另一面不为人知，与度假胜地的魅力隔离，由于腐败的政客通过购买选票以换取炸鸡 (PICA POLLO) 上台而获得的帮助很少甚至没有，你听说了，他们用炸鸡买票。当地餐馆可以做些什么来改变这一点？我们决定以火救火: 如果炸鸡可以买到票，也可以让多米尼加人有意识地投票。“La Hija del Pollero餐厅” 推出了有史以来第一个Pica Pollo for democracy，这是一种美味的炸鸡组合，我们在选举日免费赠送给已经行使投票权的人，阻止腐败的政客购买。选举前三天，我们围绕这个问题引发了一场对话。 当话题变得越来越热时，我们发起了我们的提议: 通过一个简单的数字运动和竞争对手不到1% 的广告投资，我们设法在总统选举当天成为热门话题，成为全国所有报纸的新闻。我们产生了足够的赚取媒体，以覆盖该品牌4年的广告预算，并在短短3天内增加了我们的追随者30%。这个想法使该品牌能够将自己定位在该细分市场中最相关的品牌之一，这帮助我们阻止了我们的商店关闭并开设了2家新的分店。在人类面临的最困难的经济危机之一中创造就业机会。最重要的是，我们设法阻止了成千上万的多米尼加人出售他们的选票，并为他们真正想要的候选人自由投票。多米尼加共和国阳狮为La Hija del Pollero创建的体验广告，类别为: 食品。
Pica Pollo for Democracy
案例简介：The Dominican Republic is known for its beaches, its music and its people. But there is another side of Dominican Republic unknown to the world that lives in isolation from the glamor of resorts, receiving little to no help because of corrupt politicians who come to power by buying votes in exchange for Fried Chicken (PICA POLLO), you heard that right, they buy votes with Fried Chicken. What could a local restaurant possibly do to change this? We decided to fight fire with fire: if a Fried Chicken can buy a vote, it can also make Dominicans vote consciously. “La Hija del Pollero restaurant” launched the first ever Pica Pollo for democracy, a delicious fried chicken combo that we gave out for free on Election Day to people who had already exercised their right to vote, blocking corrupt politicians from buying them. 3 days before the election, we sparked a conversation surrounding this problem. And when the topic got hotter, we launched our proposal: With a simple digital campaign and less than 1% of the advertising investment of our competition, we managed to become trending topic on the day of the presidential elections, making it on the news in all of the country's newspapers. We generated enough earned media to cover 4 years of the brand's advertising budget and increased our followers by 30% in just 3 days. The idea allowed the brand to position itself among the most relevant in the segment, which helped us keep our stores from closing and to open 2 new branches. Generating employment during one of the most difficult economic crises that humanity has faced. And most importantly, we managed to prevent thousands of Dominicans from selling their vote and voting freely for the candidate they really wanted. Experiential advertisement created by Publicis, Dominican Republic for La Hija del Pollero, within the category: Food.
Pica Pollo争取民主
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Pica Pollo for Democracy
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