Sky Creative Agency, Sky’s in-house advertising agency and the UK’s largest in-house creative shop, has created a campaign designed to shine a light on Sky’s commitment to Ultra HD content across its Sky Q platform. With a core focus on the immersive experience that Ultra HD viewing provides, the TV ad features a series of scenarios where the viewer, and his dog, are transported to the heart of the action, be that a Formula 1 starting grid or wild elephants in the Savannah. Each of the pixel transitions between environments has been developed from scratch by Sky Creative Agency and The Mill to highlight the depth of quality that Ultra HD provides.As viewing technology continues to advance at a rapid rate, Sky’s commitment to ultra-premium viewing experiences on Sky Q has never been greater. Utilising social video content and TV advertising, the Sky Ultra HD campaign inserts the viewer into three unique viewing environments. Environment one sees the viewer sitting on top of the starting grid lights at the Barcelona Grand Prix before being catapulted into space to observer first-hand the excitement of the moon landings, a reference to the First Man movie available in Ultra HD on Sky Cinema, before dropping him into and nature documentary and the wilds of the savannah, in the midst of a herd of elephants. It’s an experience that is as awe inspiring as it is exhilarating and captured beautifully in the ad spots.CreditsDirector of Prospect Marketing: Carli FarmerHead of Brand Marketing, TV Products: Abbey KickhamMarketing Controller: Martin RogersMarketing Manager: Lucy GilbertMarketing Executive: Grace EvangelosSky Creative AgencyCreative Director: Dave JohnsonCreative Director: Nick EsdaileVFX Creative Director: Justin BatesDeputy Head of Production: Lucy PowellProducer: Al McgeeAccount Lead: Nick Waddell Senior Account Manager: Henrietta KerrProductionProduction Company: OutsiderExecutive Producer: John MadsenEditor: Ed Cheesman @ Final CutPost Production: The MillPost Executive Producer: Alex FitzgeraldVFX: The MillAudio: WaveSound Designer: Parv