Google Shopping Insights|海报/平面|广告营销案例【ADGuider广告指南】

Google 购物洞察

案例简介：执行购物洞察是第一个能够为全国各地的零售商解锁谷歌大量购物搜索数据的工具，帮助他们发现消费者如何购买产品的趋势和洞察。丰富多彩的材料设计灵感的可视化让零售商深入探索他们的产品。用户可以查看国家、地区或特定城镇的趋势，甚至可以看到这些趋势如何影响当地购物中心。他们还可以通过可定制的时间框架查看消费者搜索，包括母亲节，黑色星期五和假日季节等热门购物假日。在任何时候，用户也可以应用设备过滤器来查看消费者购物行为在移动和桌面之间的变化。购物洞察比现有的搜索趋势工具更进一步，结合了相关查询，提供了关于产品的可靠洞察。例如，像 Playstation 4，PS4，Playstation 4 price，Sony PS4 这样的查询都聚集在一起，以估计对游戏控制台 Sony Playstation 4 的兴趣。这种聚合被提炼成 5,500 种最受欢迎的产品供零售商探索,随着更多的发展。该工具还突出了独特的产品故事。每个故事都以交互式数据可视化为特色，让零售商能够更深入地了解季节性主题和快速增长的产品。例如，一个关于当地天气如何影响产品兴趣的故事显示，当 1月洛杉矶和旧金山等城市的降雨量因厄尔尼诺而急剧增加时,对猎人靴子的兴趣也显著增加。使用各种可用的工具,购物洞察允许零售商更深入地了解感兴趣的产品，并根据他们发现的数据和见解做出库存和营销决策。市场活动描述在当今的互联世界中，87% 的购物研究发生在网上，然而 92% 的商品仍然在商店购买。许多购物者在购买产品之前转向谷歌研究产品，谷歌希望让这些购物数据对零售商来说更有用和更容易获取，以帮助他们与消费者建立联系。购物洞察为全国各地的零售商释放了谷歌购物搜索数据的力量,帮助他们发现消费者如何购买他们携带的产品的趋势和见解。零售商可以通过地理、时间和设备在材料设计启发的可视化中探索产品，并查看交互式购物故事，为生活带来独特的数据洞察力。通过更好地了解用户的在线购物意图，零售商可以为他们的商店做出更明智的本地销售和营销决策。

Google 购物洞察

案例简介：Execution Shopping Insights is the first tool that is able to unlock Google’s enormous amount of shopping search data for retailers around the country, helping them uncover trends and insights about how consumers shop for their products. Colorful material design-inspired visualizations let retailers explore their products in depth. Users can view trends nationally, regionally, or in specific cities and towns, and can even see how these trends affect local shopping malls. They can also view consumer searches by customizable timeframes including popular shopping holidays such as Mother’s Day, Black Friday, and the Holiday season. At any point the user can also apply a device filter to see a breakdown of how consumer shopping behaviors change between mobile and desktop.Going a step further than existing search trends tools, Shopping Insights combines relevant queries to provide reliable insights about products. For example, queries like Playstation 4, PS4, Playstation 4 price, Sony PS4 are all aggregated together to estimate the interest in the gaming console Sony Playstation 4. This aggregation is distilled into 5,500 of the most popular products for retailers to explore, with more on the way.The tool also highlights unique product stories as they emerge. Each story features interactive data visualizations that allow retailers to dive deeper into seasonal topics and fast-rising products. For example, one story about how local weather affects product interest revealed that when rainfall levels increased dramatically in cities such as Los Angeles and San Francisco in January due to El Niño, interest in Hunter boots increased significantly as well.Using the diverse set of tools available, Shopping Insights allows retailers to dive deeper into products of interest and make inventory and marketing decisions based on the data and insights they uncover. Campaign Description In today’s connected world, 87% of shopping research happens online, yet 92% of goods are still purchased in stores. Many shoppers turn to Google to research products before they buy them, and Google wanted to make this shopping data more useful and accessible for retailers to help them connect with their consumers.Shopping Insights unlocks the power of Google Shopping search data for retailers around the country, helping them uncover trends and insights about how consumers shop for the products they carry. Retailers can explore products by geography, time, and device in Material Design-inspired visualizations, and view interactive shopping stories that bring unique data insights to life. By better understanding users’ shopping intent online, retailers can make more informed local merchandising and marketing decisions for their stores.