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案例简介：Wieden + Kennedy London 为三个人的狂欢活动创造了一只懒狗 立即释放 伦敦，2017年7月6日: Wieden + Kennedy London 和三家移动公司创建了 dolph-a-sloth，一种半海豚半树懒混合动力，推出了 Three 的新 Go bage * 服务。 Dolph-a-sloth 体现了三个客户在利用颠覆性的疯狂产品时会体验到的感觉。Three 的开创性新 “go binge” 产品允许狂热的客户观看和收听包括网飞、 TVPlayer 、 SoundCloud 和 Deezer 在内的热门服务，而不用担心超过他们的数据限制。 在最近三部视觉上令人惊叹的 CGI 电影中，我们看到了从海豚到多尔夫树懒的神奇转变，因为它在无限的景观中俯冲、潜水和翻筋斗。 这部 60 秒的电影以独一无二的约翰 · 古德曼的画外音为特色，今天将与广泛的电影、家庭、数字、 mindshare 设计的媒体计划中的社交和印刷广告。 Wieden + Kennedy London 创意总监 Dave Day 和 Larry Seftel 说: “围棋是三个项目中一系列令人兴奋的项目中的第二个。这一次，他们提供电视和音乐流媒体，而不使用你的任何数据限额。感觉和这个家伙一样好，一半是海豚，一半是树懒，有他生命中的时光。 “我们有幸在工厂与一个非常有才华的动画师团队合作，我们对最终产品非常兴奋。" 工厂执行创意总监尼尔 · 戴维斯补充道: “很高兴看到动画师和概念艺术家放纵自己，疯狂地创造了这个多夫树懒和它所居住的幻想世界。这是一个了不起的、有趣的、有创意的项目，很高兴与 MJZ 和 Wieden + Kennedy 的团队一起工作，也是整个团队的一份了不起的工作。"
去狂欢
案例简介：Wieden+Kennedy London creates a dolph-a-sloth for Three’s Go Binge offering For immediate release London, July 6 2017: Wieden+Kennedy London and Three mobile have created the dolph-a-sloth, a half-dolphin, half-sloth hybrid, to launch Three’s new Go Binge* service. The dolph-a-sloth embodies the feeling Three’s customers will experience when taking advantage of the disruptive Go Binge offering. Three’s pioneering new ‘Go Binge’ offering allows binge-obsessed customers to watch and listen to popular services including Netflix, TVPlayer, SoundCloud and Deezer, without fear of exceeding their data limit. In the latest of Three's visually stunning CGI films, we see the magical transformation from dolphin to dolph-a-sloth as it dips, dives and somersaults through an infinite landscape. The 60-second film, which features a voiceover by the inimitable John Goodman, is launching today alongside extensive cinema, out-of-home, digital, social and print advertising in a media plan devised by Mindshare. Dave Day and Larry Seftel, creative directors at Wieden+Kennedy London, said: “Go Binge is the second in a series of exciting initiatives from Three. This time they're offering TV and music streaming without using any of your data allowance. And it feels as good as this guy, half dolphin, half sloth, having the time of his life. “We've had the privilege of working with a seriously talented team of animators at The Mill and we're really excited about the final product.” Neil Davies, Executive Creative Director at The Mill, added: “It was great to see animators and concept artists let loose and go crazy to create this dolph-a-sloth and the fantastical world it inhabits. A fantastic, fun, creative project, a pleasure to work alongside the teams at MJZ and Wieden+Kennedy and an amazing job from the whole team.”
Go Binge
案例简介：Wieden + Kennedy London 为三个人的狂欢活动创造了一只懒狗 立即释放 伦敦，2017年7月6日: Wieden + Kennedy London 和三家移动公司创建了 dolph-a-sloth，一种半海豚半树懒混合动力，推出了 Three 的新 Go bage * 服务。 Dolph-a-sloth 体现了三个客户在利用颠覆性的疯狂产品时会体验到的感觉。Three 的开创性新 “go binge” 产品允许狂热的客户观看和收听包括网飞、 TVPlayer 、 SoundCloud 和 Deezer 在内的热门服务，而不用担心超过他们的数据限制。 在最近三部视觉上令人惊叹的 CGI 电影中，我们看到了从海豚到多尔夫树懒的神奇转变，因为它在无限的景观中俯冲、潜水和翻筋斗。 这部 60 秒的电影以独一无二的约翰 · 古德曼的画外音为特色，今天将与广泛的电影、家庭、数字、 mindshare 设计的媒体计划中的社交和印刷广告。 Wieden + Kennedy London 创意总监 Dave Day 和 Larry Seftel 说: “围棋是三个项目中一系列令人兴奋的项目中的第二个。这一次，他们提供电视和音乐流媒体，而不使用你的任何数据限额。感觉和这个家伙一样好，一半是海豚，一半是树懒，有他生命中的时光。 “我们有幸在工厂与一个非常有才华的动画师团队合作，我们对最终产品非常兴奋。" 工厂执行创意总监尼尔 · 戴维斯补充道: “很高兴看到动画师和概念艺术家放纵自己，疯狂地创造了这个多夫树懒和它所居住的幻想世界。这是一个了不起的、有趣的、有创意的项目，很高兴与 MJZ 和 Wieden + Kennedy 的团队一起工作，也是整个团队的一份了不起的工作。"
Go Binge
案例简介：Wieden+Kennedy London creates a dolph-a-sloth for Three’s Go Binge offering For immediate release London, July 6 2017: Wieden+Kennedy London and Three mobile have created the dolph-a-sloth, a half-dolphin, half-sloth hybrid, to launch Three’s new Go Binge* service. The dolph-a-sloth embodies the feeling Three’s customers will experience when taking advantage of the disruptive Go Binge offering. Three’s pioneering new ‘Go Binge’ offering allows binge-obsessed customers to watch and listen to popular services including Netflix, TVPlayer, SoundCloud and Deezer, without fear of exceeding their data limit. In the latest of Three's visually stunning CGI films, we see the magical transformation from dolphin to dolph-a-sloth as it dips, dives and somersaults through an infinite landscape. The 60-second film, which features a voiceover by the inimitable John Goodman, is launching today alongside extensive cinema, out-of-home, digital, social and print advertising in a media plan devised by Mindshare. Dave Day and Larry Seftel, creative directors at Wieden+Kennedy London, said: “Go Binge is the second in a series of exciting initiatives from Three. This time they're offering TV and music streaming without using any of your data allowance. And it feels as good as this guy, half dolphin, half sloth, having the time of his life. “We've had the privilege of working with a seriously talented team of animators at The Mill and we're really excited about the final product.” Neil Davies, Executive Creative Director at The Mill, added: “It was great to see animators and concept artists let loose and go crazy to create this dolph-a-sloth and the fantastical world it inhabits. A fantastic, fun, creative project, a pleasure to work alongside the teams at MJZ and Wieden+Kennedy and an amazing job from the whole team.”
去狂欢
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Go Binge
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基本信息
- 广告品牌： Three Mobile
- 发布日期： 2017-07-06
- 行业领域： 互联网服务 , 网站
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
Wieden+Kennedy London and Three mobile have created the dolph-a-sloth, a half-dolphin, half-sloth hybrid, to launch Three’s new Go Binge service. The dolph-a-sloth embodies the feeling Three’s customers will experience when taking advantage of the disruptive Go Binge offering. In the visually stunning CGI film, we see the magical transformation from dolphin to dolph-a-sloth as it dips, dives and somersaults through an infinite landscape.
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