Kitchen Odyssey|短视频|广告营销案例【ADGuider广告指南】

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厨房奥德赛

案例简介：简要说明: “厨房奥德赛” 鼓励消费者在虚弱的时候重新评估他们的食物决定，并激励他们做出更好的决定。我们做到了这一点，采取了一个非常小的时刻，使它史诗般的运用冒险精神，创造一个简单但美味的晚餐。有一个耳机可以让消费者在周日做一顿烤肉晚餐，但在周一伸手去吃一顿现成的饭。我们想质疑这种心态，问 -- 为什么要妥协？我们的一部电影通过提请人们注意一个共同的食物决定 -- 决定下班后吃什么 -- 并以一种激动人心的方式戏剧化。我们和我们的导演合作，为这个非常小的故事创作了一个经典的叙事。然后，他使用在宏观世界和现实世界之间移动的技术来制造张力。所有的戏剧都被放在特写镜头里; 冰箱里的黑暗世界，火焰被点燃，并通过煤气管被追逐。音乐是这部电影的关键，声音设计也是如此。所有这一切都由 Rutger Hauer 的声音结束，这是一个关键的声音层，增加了电影的整体戏剧性。这背后的想法是，声音设计应该作为这首曲子的敲击性旋律来伴随钢琴的孤独音符。我通过把水果和蔬菜紧密地放在一起，获得了福利的宏观声音，产生了非常清晰、详细的声音。

厨房奥德赛

案例简介：Brief Explanation: ‘Kitchen Odyssey’ encourages consumers to reappraise their food decisions at times of weakness and inspires them to make better ones. We did this by taking a very small moment and making it epic by applying the spirit of adventure to creating an easy but delicious dinner. There is a headset that lets a consumer cook a roast dinner on Sunday but reach for a ready meal on Monday. We wanted to question that mentality and ask - why compromise? Our piece of film did this by drawing attention to a common food decision – deciding what to eat after work – and dramatising it in an exciting way. We worked with our director to create a classic narrative for this very tiny story. He then used the technique of moving between the macro world and the real world to create tension. All of the drama was kept in close-up; the dark world within the fridge, flame being lit and being chased through the gas pipe. The music was absolutely key to the film as was the sound design. All of this was topped off by Rutger Hauer's voice, a crucialsound layer that added to the overall drama of the film. The idea behind this was that the sound design should work as the percussive melody of the piece to accompany the solitary notes of the piano. I achieved the macro sound of the foley by miking the fruit and veg tightly, resulting in a very crisp, detailed sound.