Ikea: Cook This Page|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

宜家: 烹饪这一页

案例简介：简要解释宜家创造了: “厨师这一页羊皮纸食谱系列。“ 食谱印在羊皮纸烹饪纸上。人们填空，滚，煮，吃!配料空白被测量，帮助人们确定要添加多少酱、盐或韭菜。食谱结合了宜家食品。插图的灵感来自食物。这些书可以在宜家商店的食品区买到。 EntrySummary 宜家想让许多人的日常生活变得更好。今年，他们把重点放在厨房的生活和人们与烹饪的关系上。这件作品建立的洞察力是，人们对在厨房里尝试新事物犹豫不决。所以，向他们展示它可能是简单、容易和美味的关键。

宜家: 烹饪这一页

案例简介：BriefExplanation IKEA created: “The Cook This Page Parchment Paper Recipe Series.” The recipes are printed on parchment cooking paper. People fill in the blanks, roll it, cook it and eat! The ingredient blanks were measured, helping people determine how much sauce or salt or chive to add. The recipes incorporated IKEA food items. Illustrations were inspired by the food. The books were available in the food section of IKEA Stores. EntrySummary IKEA wants to better the everyday for the many people. This year, they put a focus on life in the kitchen and people’s relationship with cooking. The insight this piece is built off, is that people are hesitant to try new things in the kitchen. So, showing them it could be simple, easy and delicious was key.