2016 - 2017戛纳狮 – 设计类 – 金奖 2016-2017戛纳狮 - 促销类 - A01组   铜奖 2016 - 2017戛纳狮 – 钛狮 - A01组 – 入围奖 2016-2017 戛纳狮 -促销类 - C01组 入围奖 为了鼓励人们下手做饭，宜家推出了食谱海报，人们只要按照海报上食材准备就可以了， 再也不用担心佐料放的多了还是少了，一切都在海报上，简单明了！ IKEA: COOK THIS PAGE IKEA CANADA | LEO BURNETT TORONTO | 2017Promo And Activation - A01 Food & Drinks Relevancy This campaign was in promotion of a short term in-store event. IKEA wanted to inspire store managers to develop an in-store promotion around the theme of food.   Outcome All 18 IKEA stores decided to take part in the promotion. Turns out many Canadians had an appetite for change, they just lacked the inspiration and know-how to make it happen. Each and every one of the 12,500 parchment recipe papers available in 18 locations across the country were snatched up within hours by Canadians hungry to break out of their dinner routine and try something new. From Richmond, BC, to Boucherville, QC, people were getting creative and making deliciously simple meals with a little help from IKEA.   Execution All 18 stores were inspired and decided to create in-store promotions. Also, it turns out many Canadians had an appetite for change, they just lacked the inspiration and know-how to make it happen. Each and every one of the 12,500 parchment recipe papers available in 18 locations across the country were snatched up within hours by Canadians hungry to break out of their dinner routine and try something new. From Richmond, BC, to Boucherville, QC, people were getting creative and making deliciously simple meals with a little help from IKEA.   Strategy IKEA wants to better the everyday for the many people. This year, they put a focus on life in the kitchen and people’s relationship with cooking. The insight this piece is built off,