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给某人的歌
案例简介：活动描述 2004年，苹果为纪念多白金摇滚乐队u2，制作了当时越来越受欢迎的iPod音乐播放器的特别版本。十多年后，苹果现在已成为我们听音乐的代名词。因此，当去年，他们再次求助于他们的朋友U2，通过推出 “Apple Music” (一种新的基于订阅的流媒体服务) 来帮助他们在音频方面实现下一次飞跃时，也就不足为奇了。在 “Song For Someone” 中，观众最初被包围在一个巨大的，完全空的多伦多体育场的地板上的360度球形视图中，仅被乐队包围。但是随着音乐的播放，来自世界各地的粉丝开始出现并与U2一起玩耍，创建了一种用共同的线缝合和编织的声波挂毯，随着它穿越每种文化，变得更加独特和丰富多彩。 执行 U2首先在演唱会之外的 “体验巴士” (the Experience Bus) 上向歌迷展示了音乐视频，这是一辆跟随他们进行世界巡演的车。这辆公共汽车配备了iPad和VR耳机，偶尔还配备了乐队成员。然后，音乐视频在我们的应用程序中可用，让那些没有参加音乐会的人欣赏。“为某人而歌” 是苹果首次涉足VR，但在发布之时，我们已经再次与苹果合作，为缪斯乐队制作了一部世界末日后的动作VR电影。当被问及他们未来的虚拟现实计划时，拉里·杰克逊 (Larry Jackson) 表示，创作这些作品 “信号和象征着某种东西”。这是什么，我们只能拭目以待……
给某人的歌
案例简介：Campaign Description In 2004, Apple built a special edition version of their then increasingly popular iPod music player in honor of multi-platinum rock band U2. Over a decade later, Apple has now become synonymous with how we listen to music. So it was no surprise when last year, they turned to their friends U2 once again to help them take their next leap forward in audio with the launch of “Apple Music”, a new subscription based streaming service. In “Song For Someone” the viewer is initially encompassed in a 360 degree spherical view from the floor of a massive, entirely empty Toronto stadium, surrounded only by the band. But as the music plays on, fans from around the world begin to appear and play along with U2, creating a sonic tapestry stitched and woven with a common thread made more unique and colorful as it passes through each culture. Execution U2 began by showing the music video to fans outside of their concerts on “The Experience Bus”, a vehicle which followed them on their world tour. The bus was equipped with iPad’s and VR headsets and occasionally a band member himself. The music video was then made available on our app to be enjoyed by those who didn’t make it out to the concerts.“Song For Someone” was Apple’s first foray into VR but by the time it had been released, we were already working with Apple once again on a post apocalyptic action VR film for the band Muse. When asked about their future plans for VR, the famously tight lipped company’s head of content for Apple Music, Larry Jackson said that creating these pieces “signals and symbolizes something.” What that something is we’ll just have to wait and see...
Song For Someone
案例简介：活动描述 2004年，苹果为纪念多白金摇滚乐队u2，制作了当时越来越受欢迎的iPod音乐播放器的特别版本。十多年后，苹果现在已成为我们听音乐的代名词。因此，当去年，他们再次求助于他们的朋友U2，通过推出 “Apple Music” (一种新的基于订阅的流媒体服务) 来帮助他们在音频方面实现下一次飞跃时，也就不足为奇了。在 “Song For Someone” 中，观众最初被包围在一个巨大的，完全空的多伦多体育场的地板上的360度球形视图中，仅被乐队包围。但是随着音乐的播放，来自世界各地的粉丝开始出现并与U2一起玩耍，创建了一种用共同的线缝合和编织的声波挂毯，随着它穿越每种文化，变得更加独特和丰富多彩。 执行 U2首先在演唱会之外的 “体验巴士” (the Experience Bus) 上向歌迷展示了音乐视频，这是一辆跟随他们进行世界巡演的车。这辆公共汽车配备了iPad和VR耳机，偶尔还配备了乐队成员。然后，音乐视频在我们的应用程序中可用，让那些没有参加音乐会的人欣赏。“为某人而歌” 是苹果首次涉足VR，但在发布之时，我们已经再次与苹果合作，为缪斯乐队制作了一部世界末日后的动作VR电影。当被问及他们未来的虚拟现实计划时，拉里·杰克逊 (Larry Jackson) 表示，创作这些作品 “信号和象征着某种东西”。这是什么，我们只能拭目以待……
Song For Someone
案例简介：Campaign Description In 2004, Apple built a special edition version of their then increasingly popular iPod music player in honor of multi-platinum rock band U2. Over a decade later, Apple has now become synonymous with how we listen to music. So it was no surprise when last year, they turned to their friends U2 once again to help them take their next leap forward in audio with the launch of “Apple Music”, a new subscription based streaming service. In “Song For Someone” the viewer is initially encompassed in a 360 degree spherical view from the floor of a massive, entirely empty Toronto stadium, surrounded only by the band. But as the music plays on, fans from around the world begin to appear and play along with U2, creating a sonic tapestry stitched and woven with a common thread made more unique and colorful as it passes through each culture. Execution U2 began by showing the music video to fans outside of their concerts on “The Experience Bus”, a vehicle which followed them on their world tour. The bus was equipped with iPad’s and VR headsets and occasionally a band member himself. The music video was then made available on our app to be enjoyed by those who didn’t make it out to the concerts.“Song For Someone” was Apple’s first foray into VR but by the time it had been released, we were already working with Apple once again on a post apocalyptic action VR film for the band Muse. When asked about their future plans for VR, the famously tight lipped company’s head of content for Apple Music, Larry Jackson said that creating these pieces “signals and symbolizes something.” What that something is we’ll just have to wait and see...
给某人的歌
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Song For Someone
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