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案例简介：Credits
Biggieverse
案例简介：
Biggieverse
案例简介：Credits
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Biggieverse
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基本信息
- 广告品牌： DStv Nigeria , DStv
- 发布日期： 2023-07
- 行业领域： 互联网服务 , 社交媒体
- 媒体类别： 海报/平面 , 短视频 , 音频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
Big Brother Naija's 8th season aimed to be the biggest yet, featuring past stars battling for the "GOAT housemate" status. To create buzz and generate excitement, we introduced "Biggie's World," a multiverse where past contestants reunite. This also subtly hinted at unique twists, preempting how dramatic the season will be. We drew inspiration for the visual identity of the season from the Big Brother eye and this featured prominently across all our designs. The campaign heavily relied on organic fan buzz (Nigerians love to discuss the show) and paid influencer promotion. Finally, viewer engagement was boosted through digital challenges with rewards for loyal fans. The campaign execution perfectly blended creativity, AI and strategic media placement.
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