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案例简介：Trevor Robinson OBE成立的组织Create Not Hate旨在使代表性不足的年轻人进入创意产业，该组织已启动了一系列研讨会，以使CNH队列接触媒体音乐世界。研讨会由Elements Music领导，该公司为世界上最大的品牌创造音乐和声音，第一个研讨会向年轻人介绍了媒体行业的音乐，向他们展示了什么样的职业道路，并启发了他们最近的一些元素项目。还根据每个参与的年轻人的经历为参与者设置了多个音乐简介-例如，一部没有声音的电影可以为已经制作自己的音乐的人打分，或者一部无声的电影可以为更多的人编入音乐发现者的播放列表。其中一个现场简报涉及为3月25日举行的英国箭奖创作一首音乐。音乐伴随着 “锁定制造” 类别颁奖典礼的电影。参与者被邀请记录自己，表达他们对封锁的感受以及他们所面临的挑战和经历。获奖作品是16岁的Jaiden Chang创作和表演的一首诗。元素将其制成音乐，并邀请参赛者观看音乐的制作过程。Arrows还为两名参与者提供了在Arrows颁奖典礼上担任跑步者的有偿工作，以接触活动方面，以及为获奖参赛者和持续的指导提供有偿工作经验的要素，与Create而不是Hate的使命保持一致为参与者创造可行的工作机会和经验。
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案例简介：Create Not Hate, the organisation set up by Trevor Robinson OBE to get underrepresented young people into the creative industries, has launched a series of workshops to give the CNH cohort exposure to the world of music for media. The workshops have been led by The Elements Music, which creates music and sound for the world’s biggest brands, the first workshop gave the young people an introduction to the music for media industry, showed them what sort of career paths exist and inspired them with some of The Elements recent projects. Participants were also set multiple music briefs according to each participating young person’s experience – a film without sound to score for someone already producing their own music, for example, or a soundless film to compile a playlist for someone more into music discovery. One of the live briefs involved working on a piece of music for the British Arrow Awards, which took place on March 25. The music accompanies a film for the award ceremony for the ‘Made in Lockdown’ category. The participants were invited to record themselves expressing how they’ve felt about lockdown and the challenges and experiences they’ve faced. The winning entry was a poem written and performed by 16-year-old, Jaiden Chang. This was made into a piece of music by The Elements and entrants were invited to see the process of the music being produced. The Arrows have also given two participants paid work as runners at the Arrows award ceremony for exposure to the events side, as well as The Elements offering paid work experience to the winning entrant and ongoing mentorship, aligning with Create Not Hate’s mission to create viable work opportunities and experiences for participants.
Made in Lockdown
案例简介：Trevor Robinson OBE成立的组织Create Not Hate旨在使代表性不足的年轻人进入创意产业，该组织已启动了一系列研讨会，以使CNH队列接触媒体音乐世界。研讨会由Elements Music领导，该公司为世界上最大的品牌创造音乐和声音，第一个研讨会向年轻人介绍了媒体行业的音乐，向他们展示了什么样的职业道路，并启发了他们最近的一些元素项目。还根据每个参与的年轻人的经历为参与者设置了多个音乐简介-例如，一部没有声音的电影可以为已经制作自己的音乐的人打分，或者一部无声的电影可以为更多的人编入音乐发现者的播放列表。其中一个现场简报涉及为3月25日举行的英国箭奖创作一首音乐。音乐伴随着 “锁定制造” 类别颁奖典礼的电影。参与者被邀请记录自己，表达他们对封锁的感受以及他们所面临的挑战和经历。获奖作品是16岁的Jaiden Chang创作和表演的一首诗。元素将其制成音乐，并邀请参赛者观看音乐的制作过程。Arrows还为两名参与者提供了在Arrows颁奖典礼上担任跑步者的有偿工作，以接触活动方面，以及为获奖参赛者和持续的指导提供有偿工作经验的要素，与Create而不是Hate的使命保持一致为参与者创造可行的工作机会和经验。
Made in Lockdown
案例简介：Create Not Hate, the organisation set up by Trevor Robinson OBE to get underrepresented young people into the creative industries, has launched a series of workshops to give the CNH cohort exposure to the world of music for media. The workshops have been led by The Elements Music, which creates music and sound for the world’s biggest brands, the first workshop gave the young people an introduction to the music for media industry, showed them what sort of career paths exist and inspired them with some of The Elements recent projects. Participants were also set multiple music briefs according to each participating young person’s experience – a film without sound to score for someone already producing their own music, for example, or a soundless film to compile a playlist for someone more into music discovery. One of the live briefs involved working on a piece of music for the British Arrow Awards, which took place on March 25. The music accompanies a film for the award ceremony for the ‘Made in Lockdown’ category. The participants were invited to record themselves expressing how they’ve felt about lockdown and the challenges and experiences they’ve faced. The winning entry was a poem written and performed by 16-year-old, Jaiden Chang. This was made into a piece of music by The Elements and entrants were invited to see the process of the music being produced. The Arrows have also given two participants paid work as runners at the Arrows award ceremony for exposure to the events side, as well as The Elements offering paid work experience to the winning entrant and ongoing mentorship, aligning with Create Not Hate’s mission to create viable work opportunities and experiences for participants.
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Made in Lockdown
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基本信息
- 广告品牌： Create Not Hate , The Elements Music , British Arrow Awards
- 发布日期： 2021-03
- 行业领域： 公益慈善 , 商务服务 , 影音娱乐 , 公共事业
- 媒体类别： 微电影 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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