The Ugliest Ugly Sweater|装置,活动|广告营销案例【ADGuider广告指南】

最丑的毛衣

案例简介：现在，为了让你所有的假期都成真，亚马逊上有来自Brita的 “最丑陋的毛衣”。毕竟，为什么穿得难看，什么时候可以穿最丑的？那么，是什么让Brita的毛衣成为 “最丑的” 呢？因为一次性塑料瓶正在破坏我们的星球，并使我们的海洋充满垃圾。美国人每秒使用2,000个一次性塑料瓶，其中近70% 没有被回收。因此，在丑陋的毛衣季节，mcgarrybowen用回收的塑料废料编织了有史以来最丑陋的毛衣。我们希望人们能穿着它们参加所有的假日聚会，并让人们谈论这个丑陋的问题。我们是这样做的: mcgarrybowen的五位内部设计师创造了毛衣设计，将传统的节日媚俗与塑料垃圾及其对环境的影响融合在一起: 雪花: 这种设计在假期中响起，用瓶装水废物和死鱼制成的雪花。袖子还具有瓶装水和死鱼的交替图案。人造开衫: 这款毛衣在假期中出现，上面装饰着破坏行星的瓶装水和悲伤的死海生活。水下场景显示一次性塑料漂浮在死鲸，鱼和海龟之间。 Ho Ho骗局: 这件毛衣用一串瓶装水和被困在里面的死鱼照亮了聚会。背面带有来自圣诞老人的有趣信息: 瓶装水是Ho Ho骗局冰帽: 这件毛衣在冰冷的蓝色冬季场景中发冷，到处都是漂浮的塑料废物和悲惨的栗色北极熊。奶奶: 这件舒适的毛衣配有缎带袖子和被子图案的正面，上面有许多死海生物和海马被困在塑料水瓶中。 mcgarrybowen与位于阿姆斯特丹的工业针织制造和设计公司针织实验室 (knitwearlab.nl/) 密切合作，生产毛衣。总而言之，创造了5种独特的设计，共生产了500件毛衣。每件限量版毛衣均由80% 再生材料制成，包括40% 再生塑料。所有的毛衣都完成了自定义标签，特征Brita的 “饮料就像你关心” 的信息除了毛衣，我们设计和创建自定义盒子-从回收材料，当然-传递我们的关键信息。Brita与亚马逊合作创建了一个自定义店面 (amazon.com/britauglysweater)，以每个24.99美元的价格出售一个装有最丑的丑陋毛衣和过滤瓶束的盒子。

最丑的毛衣

案例简介：Now, just in time to make all your holidays come true is “The Ugliest Ugly Sweater” of them all—from Brita—available on Amazon. After all, why wear ugly, when you can wear the ugliest? So, what makes Brita’s sweater “the ugliest?” Because single-use plastic bottles are wrecking our planet and filling our oceans with trash. Americans use 2,000 single-use plastic bottles every second, and nearly 70% of those are not recycled. So for ugly sweater season, mcgarrybowen created the ugliest sweaters ever, woven from recycled plastic waste. We hope people will wear them to all their holiday parties and get people talking about this ugly problem. Here’s how we did it: Five in-house designers from mcgarrybowen created sweater designs that blend traditional holiday kitsch with imagery of plastic waste and its impact on the environment: Snowflake: This design rings in the holidays with a snowflake made from bottled water waste and dead fish. The sleeves also feature alternating patterns of bottled water and dead fish. Faux Cardigan: This sweater shows up for the holidays adorned with planet-wrecking bottled water and sad, dead sea life. An underwater scene shows single-use plastic floating amongst dead whales, fish, and turtles. Ho Ho Hoax: This sweater lights up the party with strings of bottled water and dead fish trapped inside. The back features a fun message from Santa: Bottled water is a Ho Ho Hoax Ice Caps: This sweater chills out in an icy blue winter scene awash with floating plastic waste and a tragically marooned polar bear. Grandma: This cozy sweater is complete with ribbon sleeves and a quilt-patterned front, featuring lots of dead sea life and seahorses trapped inside plastic water bottles. mcgarrybowen worked closely with Knitwear Lab (knitwearlab.nl/), an industrial knitwear manufacturing and design company based in Amsterdam, to produce the sweaters. All in all, 5 unique designs were created and 500 total sweaters were produced. Each limited-edition sweater is made from 80% recycled materials, including 40% recycled plastic. All sweaters are finished with custom tags that feature Brita’s “Drink Like You Care” message In addition to the sweaters, we designed and created custom boxes–from recycled materials, of course–to deliver our key messages. Brita worked with Amazon to create a custom storefront (amazon.com/britauglysweater) to sell a box containing The Ugliest Ugly Sweater and filtering bottle bundles for $24.99 each.