本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
老年痴呆症一个值得纪念的夜晚
案例简介：老年痴呆症协会想提高年轻观众的认识，但是年轻人不想听影响老年人的疾病。我们通过让他们在不知道的情况下体验阿尔茨海默氏症的症状 (混乱、记忆丧失和定向障碍) 来做到这一点。在 3 个卡拉ok 场地，我们偷偷改变了著名歌曲的歌词。通过改变歌词，我们让毫无戒心的表演者尝到了困惑和迷失的滋味; 老年痴呆症患者的日常挣扎。在歌曲的结尾，我们的主要信息在屏幕上解释了刚刚发生的事情，引发了在场观众非常激动的反应。
老年痴呆症一个值得纪念的夜晚
案例简介：The Alzheimer’s Association wanted to raise awareness amongst a younger audience but young people don't want to listen about illnesses that effect the old. We did this by making them experience the symptoms of Alzheimer's (confusion, memory loss and disorientation) without them knowing. In 3 Karaoke venues we secretly changed the lyrics of famous songs. By altering the lyrics, we gave the unsuspecting performers a taste of what it feels like to be confused and disoriented; the daily struggles of an Alzheimer's patient. At the end of the songs, our main message followed on screen explaining what had just happened, triggering a very emotional reaction to the audience present.
Alzheimers a Night to Remember
案例简介：老年痴呆症协会想提高年轻观众的认识，但是年轻人不想听影响老年人的疾病。我们通过让他们在不知道的情况下体验阿尔茨海默氏症的症状 (混乱、记忆丧失和定向障碍) 来做到这一点。在 3 个卡拉ok 场地，我们偷偷改变了著名歌曲的歌词。通过改变歌词，我们让毫无戒心的表演者尝到了困惑和迷失的滋味; 老年痴呆症患者的日常挣扎。在歌曲的结尾，我们的主要信息在屏幕上解释了刚刚发生的事情，引发了在场观众非常激动的反应。
Alzheimers a Night to Remember
案例简介：The Alzheimer’s Association wanted to raise awareness amongst a younger audience but young people don't want to listen about illnesses that effect the old. We did this by making them experience the symptoms of Alzheimer's (confusion, memory loss and disorientation) without them knowing. In 3 Karaoke venues we secretly changed the lyrics of famous songs. By altering the lyrics, we gave the unsuspecting performers a taste of what it feels like to be confused and disoriented; the daily struggles of an Alzheimer's patient. At the end of the songs, our main message followed on screen explaining what had just happened, triggering a very emotional reaction to the audience present.
老年痴呆症一个值得纪念的夜晚
暂无简介
Alzheimers a Night to Remember
暂无简介
基本信息
- 广告战役： #Alzheimer's a Night to Remember#
- 广告品牌： Alzheimer’s Association Lebanon
- 发布日期： 2017-02-01
- 行业领域： 认证机构 , 商务服务 , 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
