Distortion Reveal 5|海报/平面|广告营销案例【ADGuider广告指南】

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案例简介：机构 Spark44 使用碎片化摄影取笑路虎进化的紧凑型 SUV，新揽胜极光。代理 Spark44 制作了一份与该产品独特魅力相称的视觉声明，用一系列催眠的宏观剧照和电影取笑即将推出的新揽胜极光。使用凹槽玻璃轻轻扭曲和掩盖新揽胜极光的进化设计特征，车辆及其设计细节通过该系列逐渐显露。这种视觉技术强调了新揽胜极光从前身进化而来的方面，如超薄矩阵 LED 前灯、引人注目的 21 ”车轮, 宝石般的外部添加和冲洗玻璃窗。Spark 44 对新揽胜极光的扭曲宣传将在 11月22日的车辆发布活动上首映，然后从 11月22日起，它将以印刷和社交形式展示，并与该车充分展示。Spark44 首席创意官布莱恩 · 弗雷泽说: “这是一个独特的品牌和独特的汽车,因此，它在高档奢侈品领域占据了独特的空间。 “所以，以标准的方式展示新的揽胜极光是一个错误。 “我们有意识地决定用这项工作走出汽车世界，而不是从时尚世界中汲取线索,电影和艺术。”“ 结果是，从我们去年展示揽胜 Velar 的下一个合乎逻辑的步骤，是引入我们引以为豪的新极光的一种方式。它会掉头，就像汽车明年上街时一样。"

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案例简介：Agency Spark44 uses fragmented photography to tease Land Rover’s evolved compact SUV, the new Range Rover Evoque. Making a visual statement worthy of the product’s unique charm, agency Spark44 has teased the forthcoming reveal of the new Range Rover Evoque with a hypnotic series of macro stills and films. Using fluted glass to gently distort and mask the new Range Rover Evoque’s evolved design characteristics, the vehicle and its design details are gradually revealed through the series. This visual technique draws emphasis to the aspects of the new Range Rover Evoque that have evolved from its predecessor, such as super-slim Matrix LED headlights, dramatic 21” wheels, jewel-like exterior additions and flush glazing. Spark 44’s Distortion campaign for the new Range Rover Evoque will be premiered at the vehicle’s launch event on November 22nd, then it will be shown in print and social with the car fully revealed from November 22nd onwards. Brian Fraser, Chief Creative Officer at Spark44, said: “This is a unique brand and a unique vehicle, which therefore occupies a unique space in the premium luxury sector.” “So to reveal the new Range Rover Evoque in the standard way you reveal a car would’ve been a mistake.” “We made a conscious decision to step outside of the automotive world altogether with this work, drawing cues instead from the worlds of fashion, film and art.” “The result, a logical next step from our reveal of Range Rover Velar last year, is a way of introducing the new Evoque that we’re proud of. It’ll turn heads, much like the car itself when it hits the streets next year.”