Oxfam|海报/平面|广告营销案例【ADGuider广告指南】

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乐施会

案例简介：2000 、 192 个国家商定了八项千年目标，这些目标将在 2015 年前实现。我们为 11.11.11 创建的运动提醒政界注意它们的承诺。这场运动的重点是需要结束非洲农民生活的困难和不可容忍的环境。自由贸易对非洲农民有灾难性的后果，最终会摧毁他们。为了生存，他们要求有权保护他们的农业和企业。由于预算很少，我们设法发起了一场强有力的运动来提出这个问题。目标: 提高人们的认识，并激励他们捐款，11.11.11 可以用于他们与贫困和剥削的斗争。

乐施会

案例简介：n 2000, 192 countries agreed upon eight millennium goals that are to be fulfilled by 2015.The campaign we created for 11.11.11 reminded politics of their promise. The focus of this campaign was the need to end the difficult and intolerable circumstances in which African farmers live. Free Trade has disastrous consequences for African farmers and it will literally destroy them in the end. In order to survive they demand the right to protect their agriculture and their businesses.With a very small budget we managed to create a strong campaign to bring up this issue.Objectives :Raise people's awareness and motivate them to donate money which 11.11.11 could use in their struggle against poverty and exploitation.