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河豚
案例简介：Travelex 来到独立公司，面临的挑战是如何与不习惯 Travelex 通信、在机场以外几乎没有品牌联系的观众相关。该活动的目标是那些不认为 Travelex 是他们旅行计划一部分的年轻旅行者。他们是探险者，喜欢探索世界上最遥远的角落。独立开发的洞察力，冒险和野生体验，而旅行可以是令人兴奋的，但不是当它涉及到你的钱。这就是为什么该机构为任何制定国际旅行计划的人提出了声明 -- 疯狂旅行，但明智支付。创意总监 Joris Philippart 表示，“我希望这场运动激励人们为他们的假期制定大胆的计划, 但是要有足够的理智在 Travelex 拿到现金，以防事情失控 -- 因为通常情况下。 “这项运动将在荷兰发起，也将在美国进行,法国和澳大利亚，还有更多的国际市场有待界定。该活动于 6月10日在在线视频、显示器 (移动、桌面) 、数字户外、社交和史基浦 (阿姆斯特丹机场) 户外发起。
河豚
案例简介：Travelex came to INDIE with the challenge of how to be relevant to an audience that wasn’t used to Travelex communications and had little brand association outside of airports. The campaign targets young travelers who don’t consider Travelex as part of their travel plans. They are adventure seekers, who love exploring the most distant corners of the world. INDIE tapped into the insight that adventure and wild experiences while traveling can be exciting, but not when it comes to your money. That’s why the agency came up with the statement for anyone making international travel plans – Travel wild, but pay wisely. Joris Philippart, Creative Director, stated “I hope this campaign inspires people to make bold plans for their holidays, but to have enough sense to get their cash at Travelex in case things get out of hand – because it normally does.” The campaign will launch in the Netherlands and will also run in the USA, France and Australia, with further international markets to be defined. The campaign launches June 10th in Online video, Display (mobile, desktop), Digital OOH, OOH, Social and Schiphol (Amsterdam airport) OOH.
Blowfish
案例简介：Travelex 来到独立公司，面临的挑战是如何与不习惯 Travelex 通信、在机场以外几乎没有品牌联系的观众相关。该活动的目标是那些不认为 Travelex 是他们旅行计划一部分的年轻旅行者。他们是探险者，喜欢探索世界上最遥远的角落。独立开发的洞察力，冒险和野生体验，而旅行可以是令人兴奋的，但不是当它涉及到你的钱。这就是为什么该机构为任何制定国际旅行计划的人提出了声明 -- 疯狂旅行，但明智支付。创意总监 Joris Philippart 表示，“我希望这场运动激励人们为他们的假期制定大胆的计划, 但是要有足够的理智在 Travelex 拿到现金，以防事情失控 -- 因为通常情况下。 “这项运动将在荷兰发起，也将在美国进行,法国和澳大利亚，还有更多的国际市场有待界定。该活动于 6月10日在在线视频、显示器 (移动、桌面) 、数字户外、社交和史基浦 (阿姆斯特丹机场) 户外发起。
Blowfish
案例简介：Travelex came to INDIE with the challenge of how to be relevant to an audience that wasn’t used to Travelex communications and had little brand association outside of airports. The campaign targets young travelers who don’t consider Travelex as part of their travel plans. They are adventure seekers, who love exploring the most distant corners of the world. INDIE tapped into the insight that adventure and wild experiences while traveling can be exciting, but not when it comes to your money. That’s why the agency came up with the statement for anyone making international travel plans – Travel wild, but pay wisely. Joris Philippart, Creative Director, stated “I hope this campaign inspires people to make bold plans for their holidays, but to have enough sense to get their cash at Travelex in case things get out of hand – because it normally does.” The campaign will launch in the Netherlands and will also run in the USA, France and Australia, with further international markets to be defined. The campaign launches June 10th in Online video, Display (mobile, desktop), Digital OOH, OOH, Social and Schiphol (Amsterdam airport) OOH.
河豚
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Blowfish
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基本信息
- 广告战役： #Travelex#
- 广告品牌： Travelex
- 发布日期： 2019-05-01
- 行业领域： 生活服务 , 旅游/娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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