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公园需要我们
案例简介：每个人都知道中央公园。它是世界上最著名的公园之一。这是一个繁荣的栖息地，也是最伟大的城市中心之一的重要宝藏。对于当地人来说，这是他们心爱的843英亩后院。大流行期间急需的绿洲为人们提供了归属感和力量，# MyCentralPark证明了这一点，25,000名纽约人在这里分享了他们对公园的热爱和赞赏。公园需要我们，今天与全方位服务的广告代理商Pereira O'Dell合作启动，旨在提高人们对保护区在公园中的作用的认识，以及公众所扮演的关键角色的认识。许多人不知道的是，40年前，纽约市将公园的管理委托给了中央公园保护协会，这是一个关心整个公园的非营利组织，确保它保持、清洁、美丽、自由和每天对所有人开放。他们倾向于维护和修复的最大和最小的细节，同时寻求创新的方式来培育一个每年都欢迎4200万游客的生活杰作。非营利组织Conservancy主要由个人捐款资助，为其他公园和绿地创建了一个模型，通过投资自然环境的力量来恢复和改善社区。为了吸引纽约客的注意力，该活动为不同的公园特色发出了声音。不仅是任何声音，还有著名纽约人的声音。像乌比·戈德堡饰贝塞斯达喷泉 汉克·阿扎里亚 (Hank Azaria) 作为大草坪 克里斯汀·贝尔 (Kristen Bell) 作为中央公园的长椅 帕特里夏·克拉克森饰弓桥 乔什·加德 (Josh Gad) 作为水库运行轨道 林肯中心室内乐学会的吴晗饰演北树林 西班牙芭蕾舞团的爱德华多·维拉罗 (Eduardo Vilaro) 作为Belvedere Castle，这些才华横溢的表演者和有成就的纽约人正在捐献自己的声音，这是公园第一次发出声音。纽约人将在今年春季和夏季主要通过连接的电视和在线视频，流媒体音频，数字横幅以及付费社交视频和帖子来收听和观看该活动。五角星的视觉标识刷新导致整个公园的标牌刷新。这包括开发22个带有特定位置消息的独特信息亭，这些消息详细说明了公园的那部分如何需要公众的帮助。参与这项运动的每个人 (其中大多数是纽约人) 都捐赠了时间或设备，并提供了大幅折扣的价格，以帮助提高人们对中央公园保护区及其保持中央公园繁荣的使命的认识。没有公众的支持，保护区根本无法完成他们的工作。佩雷拉·奥德尔 (Pereira O'Dell) 董事总经理莫娜·冈萨雷斯 (Mona Gonzalez) 评论说: “很少有机构像标志性的中央公园那样代表纽约市的故事。它被记录在我们的个人生活、文化和历史中。这是一次令人难以置信的旅程，看到并分享了中央公园保护协会通过努力保持公园的活力和活力，对公园的关心程度，即使在最艰难的时期。”“ 中央公园是纽约人钟爱的843英亩后院，在大流行期间特别需要。作为关心公园各个方面的非营利组织，中央公园保护协会感谢所有熟悉的声音，他们在这场运动中慷慨地使公园栩栩如生。”首席传播官Mary Caraccioli说，中央公园保护协会“ 我们希望通过加入、志愿服务和支持我们的工作，让更多的人参与保护协会的努力。”美国佩雷拉·奥德尔为中央公园保护协会创建的综合广告，类别为: 公共利益、非政府组织。
公园需要我们
案例简介：Everyone knows Central Park. It is one of the most famous parks in the world. It is a thriving habitat and vital treasure in the middle of one the greatest urban centers. For locals, it is their beloved 843-acre backyard. A much-needed oasis during the pandemic that provided people with a sense of belonging and strength, as evidenced by #MyCentralPark, where 25,000+ New Yorkers shared their love and appreciation of the park. The Park Needs Us, launching today, in partnership with full service advertising agency, Pereira O’Dell, intends to raise awareness not only of the Conservancy’s role in the Park, but also the critical role that the public plays. What many do not know is that 40 years ago, the City of New York entrusted the management of the Park to the Central Park Conservancy, a nonprofit that cares for the entire Park, making sure it remains, clean, beautiful, free and open to all, every day. They tend to the largest and smallest details of maintenance and restoration, while seeking innovative ways to nurture a living masterpiece that feels welcoming to 42 million visitors each year. Funded primarily by individual donations, the nonprofit Conservancy has a created a model for other parks and greenspaces to reclaim and enhance their communities by investing in the power of the natural environment. To capture New Yorker’s attention, the campaign gives a voice to different park features. And not just any voices, but those of famous New Yorkers. Like Whoopi Goldberg as Bethesda Fountain Hank Azaria as the Great Lawn Kristen Bell as a Central Park bench Patricia Clarkson as Bow Bridge Josh Gad as the Reservoir Running Track Wu Han of the Chamber Music Society of Lincoln Center as the North Woods Eduardo Vilaro of the Ballet Hispanico as Belvedere Castle These talented performers and accomplished New Yorkers are donating their voices to give the Park a voice for the first time. New Yorkers will hear and see the campaign this spring and summer primarily through connected TV and online video, streaming audio, digital banners and paid social videos and posts. A visual identity refresh by Pentagram, has led to a signage refresh throughout the Park. This included developing 22 unique kiosks with location-specific messaging that details how that part of the park needs the public’s help. Everyone who worked on this campaign, most of whom are local New Yorkers, donated time or equipment and provided vastly discounted rates to help raise awareness of the Central Park Conservancy and their mission to keep Central Park thriving. Without the public’s support the Conservancy simply could not do their job. Mona Gonzalez, Managing Director, Pereira O’Dell commented: “There are few institutions that represent the stories of New York City quite like the iconic Central Park. It's captured in our personal lives, in culture, in history. It's been an incredible journey seeing and sharing how deeply the Central Park Conservancy cares for the Park through their efforts to keep it vibrant and full of life, even in the toughest of times.” “Central Park is a beloved 843-acre backyard for New Yorkers and has been especially needed during the pandemic. As the non-profit that cares for all aspects of the Park, the Central Park Conservancy is grateful to all the familiar voices who have generously brought the Park to life in this campaign,” said Mary Caraccioli, Chief Communications Officer, Central Park Conservancy “We hope it leads to more people getting involved with the Conservancy's efforts by joining, volunteering and supporting our work.” Integrated advertisement created by Pereira O’Dell, United States for Central Park Conservancy, within the category: Public Interest, NGO.
The Park Needs Us
案例简介：每个人都知道中央公园。它是世界上最著名的公园之一。这是一个繁荣的栖息地，也是最伟大的城市中心之一的重要宝藏。对于当地人来说，这是他们心爱的843英亩后院。大流行期间急需的绿洲为人们提供了归属感和力量，# MyCentralPark证明了这一点，25,000名纽约人在这里分享了他们对公园的热爱和赞赏。公园需要我们，今天与全方位服务的广告代理商Pereira O'Dell合作启动，旨在提高人们对保护区在公园中的作用的认识，以及公众所扮演的关键角色的认识。许多人不知道的是，40年前，纽约市将公园的管理委托给了中央公园保护协会，这是一个关心整个公园的非营利组织，确保它保持、清洁、美丽、自由和每天对所有人开放。他们倾向于维护和修复的最大和最小的细节，同时寻求创新的方式来培育一个每年都欢迎4200万游客的生活杰作。非营利组织Conservancy主要由个人捐款资助，为其他公园和绿地创建了一个模型，通过投资自然环境的力量来恢复和改善社区。为了吸引纽约客的注意力，该活动为不同的公园特色发出了声音。不仅是任何声音，还有著名纽约人的声音。像乌比·戈德堡饰贝塞斯达喷泉 汉克·阿扎里亚 (Hank Azaria) 作为大草坪 克里斯汀·贝尔 (Kristen Bell) 作为中央公园的长椅 帕特里夏·克拉克森饰弓桥 乔什·加德 (Josh Gad) 作为水库运行轨道 林肯中心室内乐学会的吴晗饰演北树林 西班牙芭蕾舞团的爱德华多·维拉罗 (Eduardo Vilaro) 作为Belvedere Castle，这些才华横溢的表演者和有成就的纽约人正在捐献自己的声音，这是公园第一次发出声音。纽约人将在今年春季和夏季主要通过连接的电视和在线视频，流媒体音频，数字横幅以及付费社交视频和帖子来收听和观看该活动。五角星的视觉标识刷新导致整个公园的标牌刷新。这包括开发22个带有特定位置消息的独特信息亭，这些消息详细说明了公园的那部分如何需要公众的帮助。参与这项运动的每个人 (其中大多数是纽约人) 都捐赠了时间或设备，并提供了大幅折扣的价格，以帮助提高人们对中央公园保护区及其保持中央公园繁荣的使命的认识。没有公众的支持，保护区根本无法完成他们的工作。佩雷拉·奥德尔 (Pereira O'Dell) 董事总经理莫娜·冈萨雷斯 (Mona Gonzalez) 评论说: “很少有机构像标志性的中央公园那样代表纽约市的故事。它被记录在我们的个人生活、文化和历史中。这是一次令人难以置信的旅程，看到并分享了中央公园保护协会通过努力保持公园的活力和活力，对公园的关心程度，即使在最艰难的时期。”“ 中央公园是纽约人钟爱的843英亩后院，在大流行期间特别需要。作为关心公园各个方面的非营利组织，中央公园保护协会感谢所有熟悉的声音，他们在这场运动中慷慨地使公园栩栩如生。”首席传播官Mary Caraccioli说，中央公园保护协会“ 我们希望通过加入、志愿服务和支持我们的工作，让更多的人参与保护协会的努力。”美国佩雷拉·奥德尔为中央公园保护协会创建的综合广告，类别为: 公共利益、非政府组织。
The Park Needs Us
案例简介：Everyone knows Central Park. It is one of the most famous parks in the world. It is a thriving habitat and vital treasure in the middle of one the greatest urban centers. For locals, it is their beloved 843-acre backyard. A much-needed oasis during the pandemic that provided people with a sense of belonging and strength, as evidenced by #MyCentralPark, where 25,000+ New Yorkers shared their love and appreciation of the park. The Park Needs Us, launching today, in partnership with full service advertising agency, Pereira O’Dell, intends to raise awareness not only of the Conservancy’s role in the Park, but also the critical role that the public plays. What many do not know is that 40 years ago, the City of New York entrusted the management of the Park to the Central Park Conservancy, a nonprofit that cares for the entire Park, making sure it remains, clean, beautiful, free and open to all, every day. They tend to the largest and smallest details of maintenance and restoration, while seeking innovative ways to nurture a living masterpiece that feels welcoming to 42 million visitors each year. Funded primarily by individual donations, the nonprofit Conservancy has a created a model for other parks and greenspaces to reclaim and enhance their communities by investing in the power of the natural environment. To capture New Yorker’s attention, the campaign gives a voice to different park features. And not just any voices, but those of famous New Yorkers. Like Whoopi Goldberg as Bethesda Fountain Hank Azaria as the Great Lawn Kristen Bell as a Central Park bench Patricia Clarkson as Bow Bridge Josh Gad as the Reservoir Running Track Wu Han of the Chamber Music Society of Lincoln Center as the North Woods Eduardo Vilaro of the Ballet Hispanico as Belvedere Castle These talented performers and accomplished New Yorkers are donating their voices to give the Park a voice for the first time. New Yorkers will hear and see the campaign this spring and summer primarily through connected TV and online video, streaming audio, digital banners and paid social videos and posts. A visual identity refresh by Pentagram, has led to a signage refresh throughout the Park. This included developing 22 unique kiosks with location-specific messaging that details how that part of the park needs the public’s help. Everyone who worked on this campaign, most of whom are local New Yorkers, donated time or equipment and provided vastly discounted rates to help raise awareness of the Central Park Conservancy and their mission to keep Central Park thriving. Without the public’s support the Conservancy simply could not do their job. Mona Gonzalez, Managing Director, Pereira O’Dell commented: “There are few institutions that represent the stories of New York City quite like the iconic Central Park. It's captured in our personal lives, in culture, in history. It's been an incredible journey seeing and sharing how deeply the Central Park Conservancy cares for the Park through their efforts to keep it vibrant and full of life, even in the toughest of times.” “Central Park is a beloved 843-acre backyard for New Yorkers and has been especially needed during the pandemic. As the non-profit that cares for all aspects of the Park, the Central Park Conservancy is grateful to all the familiar voices who have generously brought the Park to life in this campaign,” said Mary Caraccioli, Chief Communications Officer, Central Park Conservancy “We hope it leads to more people getting involved with the Conservancy's efforts by joining, volunteering and supporting our work.” Integrated advertisement created by Pereira O’Dell, United States for Central Park Conservancy, within the category: Public Interest, NGO.
公园需要我们
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