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巴黎世家X堡垒之石
案例简介：为了促进独特性，真实性和自我表达，Balenciaga和Fortnite决定创建自己的数字时尚世界。在2021年9月20日，Fortnite玩家能够成为时尚偶像，并与全世界分享他们的外表。受豪华时装屋Balenciaga的正宗系列的启发，该品牌的多种商品将直接在视频游戏中购买。玩家在巴黎世家创造性地表达自己和大胆的新方式。与Prodigious和Studio AC3的Content Factory合作，Publicis Luxe专注于为DOOH广告系列设计内容，DOOH广告系列是在纽约伦敦的巨型广告牌上展示的3D XXL动画，东京和首尔 (广告牌将首次集成在Fortnite游戏中)，以揭开Fortnite Balenciaga商店的面纱，并将在9月20日上揭晓。法国阳狮为巴黎世家制作的综合广告，类别包括: 时尚、游戏。
巴黎世家X堡垒之石
案例简介：To promote uniqueness, authenticity and self-expression, Balenciaga and Fortnite decided to create their own digital fashion world. On September 20th, 2021, Fortnite players were able to become fashion icons and share their looks with the whole world. Inspired by authentic collections from the luxury fashion house Balenciaga, multiple items from the brand will be available to purchase directly in the video game. A new way for players to express themselves creatively and be bold in Balenciaga. In association with Content Factory by Prodigious and Studio AC3, Publicis Luxe focused on designing the content for the DOOH campaign, a 3D XXL animation displayed on giant billboards in London, New York, Tokyo and Seoul (billboards that will be integrated within the Fortnite game itself for the first time ever) to unveil the launch of the Balenciaga shop in Fortnite, to be revealed on September 20th. Integrated advertisement created by Publicis, France for Balenciaga, within the categories: Fashion, Gaming.
Balenciaga X Fortnite
案例简介：为了促进独特性，真实性和自我表达，Balenciaga和Fortnite决定创建自己的数字时尚世界。在2021年9月20日，Fortnite玩家能够成为时尚偶像，并与全世界分享他们的外表。受豪华时装屋Balenciaga的正宗系列的启发，该品牌的多种商品将直接在视频游戏中购买。玩家在巴黎世家创造性地表达自己和大胆的新方式。与Prodigious和Studio AC3的Content Factory合作，Publicis Luxe专注于为DOOH广告系列设计内容，DOOH广告系列是在纽约伦敦的巨型广告牌上展示的3D XXL动画，东京和首尔 (广告牌将首次集成在Fortnite游戏中)，以揭开Fortnite Balenciaga商店的面纱，并将在9月20日上揭晓。法国阳狮为巴黎世家制作的综合广告，类别包括: 时尚、游戏。
Balenciaga X Fortnite
案例简介：To promote uniqueness, authenticity and self-expression, Balenciaga and Fortnite decided to create their own digital fashion world. On September 20th, 2021, Fortnite players were able to become fashion icons and share their looks with the whole world. Inspired by authentic collections from the luxury fashion house Balenciaga, multiple items from the brand will be available to purchase directly in the video game. A new way for players to express themselves creatively and be bold in Balenciaga. In association with Content Factory by Prodigious and Studio AC3, Publicis Luxe focused on designing the content for the DOOH campaign, a 3D XXL animation displayed on giant billboards in London, New York, Tokyo and Seoul (billboards that will be integrated within the Fortnite game itself for the first time ever) to unveil the launch of the Balenciaga shop in Fortnite, to be revealed on September 20th. Integrated advertisement created by Publicis, France for Balenciaga, within the categories: Fashion, Gaming.
巴黎世家X堡垒之石
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Balenciaga X Fortnite
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基本信息
- 广告品牌： 巴黎世家 , Fortnite
- 发布日期： 2021-09
- 行业领域： 互联网服务 , 服装配饰 , 游戏 , 快时尚 , 穿着/装扮
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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