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玩耍的孩子: 60
案例简介：Backyard 的斯特里克兰和访问加州 让孩子成为孩子 加利福尼亚州洛杉矶，2013年2月25日: 后院导演切斯 · 斯特里克兰在时尚和旺盛的新: 60/: 30 个 “玩耍的孩子” 参观加州 -- 加州的官方旅游委员会 -- 来自加利福尼亚州萨克拉门托的梅林 · 卡森。该景点以一群年轻人为特色，他们从事自然的户外短信、游戏、下载等。外卖: 抛弃数字世界，向西走。 斯特里克兰和团队覆盖了金州的许多主要娱乐目的地，并从各个年龄段的孩子那里获得了真实的表演。导演说，“这是我导演过的最好的经历之一。所有的孩子都很棒，我们的生产团队非常高效和灵活。" “玩耍的孩子” 在一个男孩在游泳池旁边的躺椅上尽情享受。他说，“你认为孩子们出去玩不够吗？ 接下来，我们看到一个女孩骑着旧金山的手推车，另一个女孩沿着一条拉链线在一个古老的森林中翱翔，宣称，“我们将一直在线。 “去海洋世界旅行，过山车“ 下载 ”，森林河流“ 流动 ”，沙滩上的足球“ 不断游戏 ”。一群骑马的孩子在好莱坞标志下小跑着说，“也许孩子们应该出去玩更多，” 紧随其后的是现代家庭在迪斯尼乐园的 Rico Rodriguez 自信地说, “但是在哪里… 就在这里。 “访问加州” 的标志和标签 “在这里找到你自己” 关闭了现场，吸引家庭计划他们在加州的玩耍时间。 斯特里克兰是指导孩子的专家，为年轻的表演者提供了做自己的空间。导演继续说道，“对我来说，这一切都是关于演员的; 这就是繁重的事情发生的地方。你可以很快看到这个孩子是否有磁性，以及他们是否能够应对生产的挑战。在片场，我尽最大努力让他们感觉完全舒适，让他们即兴表演一点，并且通常允许他们成为孩子。" 后院执行制片人埃里克 · 邦诺补充道，“Chace 是一个特殊的合作者。他让每个人，包括表演者，都觉得自己有发言权。人们喜欢和他一起工作; 像这样具有挑战性的拍摄是必不可少的。" 这种创意的起源是将过去访问加州的活动的含糊其辞的内容改编给家庭和孩子。“我们有一个强大的、相关的概念。然后我们基本上试图创造一个美丽而现实的纪录片，”斯特里克兰说。Strickland 在 ARRI Alexa 上拍摄，使用了大量手持、技术起重机，甚至远程直升机来拍摄具有挑战性的地形和头顶照片。 谁是后院？ 我们是后院: 一家值得信赖的制作公司，由真正的人才定义，并致力于提供超越预期的灵感创意。 后院由总裁/合伙人布莱尔 · 斯特里布利、合伙人汤姆 · 达夫和他在擎天柱的合伙人以及新合伙人克里斯 · 扎德领导。后院以脚踏实地的团队和鼓励忠诚和与客户长期关系的合作方式为荣。 欲了解更多信息，请访问: www.backyard.com
玩耍的孩子: 60
案例简介：BACKYARD’S STRICKLAND AND VISIT CALIFORNIA LET KIDS BE KIDS Los Angeles, CA, February 25th, 2013: Backyard director Chace Strickland gives tech-obsessed kids a real-life California adventure in the stylish and exuberant new :60/:30 “Kids At Play” for Visit California—California’s Official Tourism Board—out of Mering Carson, Sacramento, CA. The spot features a gaggle of youths engaging in the natural, outdoor equivalents of texting, gaming, downloading and more. The takeaway: ditch the digital world and head west. Strickland and team covered numerous major recreational destinations in the Golden State and got authentic performances from kids of all ages. Says the director, “This was one of the best experiences I’ve ever had directing. All of the kids were great to work with and our production team was remarkably efficient and nimble.” “Kids at Play” opens on a boy luxuriating in a chaise lounge by a pool. He says, “You think kids don’t get out and play enough?” Next we see a girl riding a San Francisco trolley and another soaring down a zip-line through an old growth forest declaring, “We’ll just be online the whole time.” Trips to Sea World, rollercoasters “downloading,” forested rivers “streaming” and soccer on the beach “constantly gaming” follow. A group of kids on horseback, trotting under the Hollywood sign say, “Maybe kids should get out and play more,” followed by Modern Family’s Rico Rodriguez at Disneyland confidently stating, “But where… right here.” The Visit CA logo and tag “Find yourself here” close out the spot, enticing families to plan their play time in California. An expert at directing kids, Strickland gives young performers room to be themselves. Continues the director, “For me, it’s all about casting; that’s where the heavy lifting happens. You can pretty quickly see if the kid is magnetic and if they’ll be able to handle the challenges of production. On set, I try my best to make them feel completely comfortable, let them improv a bit and generally allow them to be kids.” Adds Backyard executive producer Eric Bonniot, “Chace is an exceptional collaborator. He makes everyone, including the performers, feel like they have a say. People love working with him; essential for a challenging shoot like this.” The genesis of the creative was to take the tongue-in-cheek content of past Visit California campaigns and adapt it for families and kids. “We had a strong, relevant concept. Then we essentially tried to create a beautiful and realistic documentary,” says Strickland. Shot on the ARRI Alexa, Strickland employed a lot of handheld, technocrane and even a remote helicopter for challenging terrain and overhead shots. Who is BACKYARD? We are Backyard: a trusted production company, defined by genuine talent and driven by a commitment to deliver inspired creativity beyond expectations. Backyard is led by President/Partner Blair Stribley, Partner Tom Duff and his Partners at Optimus, and new Partner Chris Zander. Backyard takes pride in its down to earth team and a collaborative approach that encourages loyalty and long-term relationships with clients. For more information, please visit: www.backyard.com
Kids at Play: 60
案例简介：Backyard 的斯特里克兰和访问加州 让孩子成为孩子 加利福尼亚州洛杉矶，2013年2月25日: 后院导演切斯 · 斯特里克兰在时尚和旺盛的新: 60/: 30 个 “玩耍的孩子” 参观加州 -- 加州的官方旅游委员会 -- 来自加利福尼亚州萨克拉门托的梅林 · 卡森。该景点以一群年轻人为特色，他们从事自然的户外短信、游戏、下载等。外卖: 抛弃数字世界，向西走。 斯特里克兰和团队覆盖了金州的许多主要娱乐目的地，并从各个年龄段的孩子那里获得了真实的表演。导演说，“这是我导演过的最好的经历之一。所有的孩子都很棒，我们的生产团队非常高效和灵活。" “玩耍的孩子” 在一个男孩在游泳池旁边的躺椅上尽情享受。他说，“你认为孩子们出去玩不够吗？ 接下来，我们看到一个女孩骑着旧金山的手推车，另一个女孩沿着一条拉链线在一个古老的森林中翱翔，宣称，“我们将一直在线。 “去海洋世界旅行，过山车“ 下载 ”，森林河流“ 流动 ”，沙滩上的足球“ 不断游戏 ”。一群骑马的孩子在好莱坞标志下小跑着说，“也许孩子们应该出去玩更多，” 紧随其后的是现代家庭在迪斯尼乐园的 Rico Rodriguez 自信地说, “但是在哪里… 就在这里。 “访问加州” 的标志和标签 “在这里找到你自己” 关闭了现场，吸引家庭计划他们在加州的玩耍时间。 斯特里克兰是指导孩子的专家，为年轻的表演者提供了做自己的空间。导演继续说道，“对我来说，这一切都是关于演员的; 这就是繁重的事情发生的地方。你可以很快看到这个孩子是否有磁性，以及他们是否能够应对生产的挑战。在片场，我尽最大努力让他们感觉完全舒适，让他们即兴表演一点，并且通常允许他们成为孩子。" 后院执行制片人埃里克 · 邦诺补充道，“Chace 是一个特殊的合作者。他让每个人，包括表演者，都觉得自己有发言权。人们喜欢和他一起工作; 像这样具有挑战性的拍摄是必不可少的。" 这种创意的起源是将过去访问加州的活动的含糊其辞的内容改编给家庭和孩子。“我们有一个强大的、相关的概念。然后我们基本上试图创造一个美丽而现实的纪录片，”斯特里克兰说。Strickland 在 ARRI Alexa 上拍摄，使用了大量手持、技术起重机，甚至远程直升机来拍摄具有挑战性的地形和头顶照片。 谁是后院？ 我们是后院: 一家值得信赖的制作公司，由真正的人才定义，并致力于提供超越预期的灵感创意。 后院由总裁/合伙人布莱尔 · 斯特里布利、合伙人汤姆 · 达夫和他在擎天柱的合伙人以及新合伙人克里斯 · 扎德领导。后院以脚踏实地的团队和鼓励忠诚和与客户长期关系的合作方式为荣。 欲了解更多信息，请访问: www.backyard.com
Kids at Play: 60
案例简介：BACKYARD’S STRICKLAND AND VISIT CALIFORNIA LET KIDS BE KIDS Los Angeles, CA, February 25th, 2013: Backyard director Chace Strickland gives tech-obsessed kids a real-life California adventure in the stylish and exuberant new :60/:30 “Kids At Play” for Visit California—California’s Official Tourism Board—out of Mering Carson, Sacramento, CA. The spot features a gaggle of youths engaging in the natural, outdoor equivalents of texting, gaming, downloading and more. The takeaway: ditch the digital world and head west. Strickland and team covered numerous major recreational destinations in the Golden State and got authentic performances from kids of all ages. Says the director, “This was one of the best experiences I’ve ever had directing. All of the kids were great to work with and our production team was remarkably efficient and nimble.” “Kids at Play” opens on a boy luxuriating in a chaise lounge by a pool. He says, “You think kids don’t get out and play enough?” Next we see a girl riding a San Francisco trolley and another soaring down a zip-line through an old growth forest declaring, “We’ll just be online the whole time.” Trips to Sea World, rollercoasters “downloading,” forested rivers “streaming” and soccer on the beach “constantly gaming” follow. A group of kids on horseback, trotting under the Hollywood sign say, “Maybe kids should get out and play more,” followed by Modern Family’s Rico Rodriguez at Disneyland confidently stating, “But where… right here.” The Visit CA logo and tag “Find yourself here” close out the spot, enticing families to plan their play time in California. An expert at directing kids, Strickland gives young performers room to be themselves. Continues the director, “For me, it’s all about casting; that’s where the heavy lifting happens. You can pretty quickly see if the kid is magnetic and if they’ll be able to handle the challenges of production. On set, I try my best to make them feel completely comfortable, let them improv a bit and generally allow them to be kids.” Adds Backyard executive producer Eric Bonniot, “Chace is an exceptional collaborator. He makes everyone, including the performers, feel like they have a say. People love working with him; essential for a challenging shoot like this.” The genesis of the creative was to take the tongue-in-cheek content of past Visit California campaigns and adapt it for families and kids. “We had a strong, relevant concept. Then we essentially tried to create a beautiful and realistic documentary,” says Strickland. Shot on the ARRI Alexa, Strickland employed a lot of handheld, technocrane and even a remote helicopter for challenging terrain and overhead shots. Who is BACKYARD? We are Backyard: a trusted production company, defined by genuine talent and driven by a commitment to deliver inspired creativity beyond expectations. Backyard is led by President/Partner Blair Stribley, Partner Tom Duff and his Partners at Optimus, and new Partner Chris Zander. Backyard takes pride in its down to earth team and a collaborative approach that encourages loyalty and long-term relationships with clients. For more information, please visit: www.backyard.com
玩耍的孩子: 60
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Kids at Play: 60
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基本信息
- 广告战役： #Visit California-影视-97c2#
- 广告品牌： 加州旅游局
- 发布日期： 2000
- 行业领域： 互联网服务 , 物流运输 , 旅游/酒店
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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