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McMobile
案例简介：在冰淇淋卡车和爆米花车的友好传统中，高度可见的 McMobile 在大型体育赛事、音乐会上照亮了一天, 街头节日和任何其他活动都有大量的人群在场 -- 而且饿了!对于排队等候参加此类活动或买票的人来说，McMobile 不仅是一个受欢迎和娱乐的消遣, 但是有机会得到一些他们在参加活动时可能会吃的东西。根据位置和具体要求，McMobile 可以只是一辆主要汽车的形状，或者它可以成为一辆完整的有趣的火车，每辆汽车都描绘了一顿饭的各种组成部分。为了充分利用这个有趣的轮子上的乐趣，这个概念将通过特定的音乐、吉祥物、工作人员和艺人与人群互动 -- 都是遇到 McMobile 的一部分。凭借其明亮的颜色和可爱的外观，McMobile 将被消费者拍摄并在社交网络中播放，无论它出现在哪里。麦当劳甚至可以在网上举办 “现货 McMobile” 竞赛，以增加知名度。McMobile 是一个由 Access Agency 创建的概念，它将作为特许经营模式出售，也用作品牌营销体验。
McMobile
案例简介：In the friendly tradition of ice-cream trucks and pop-corn carts, the highly visible McMobile brightens up the day at large sporting events, concerts, street festivals and any other events where large crowds are present — and hungry! And for people waiting in long line-ups to get into such events or to buy tickets, the McMobile would be not only a welcome and entertaining distraction, but a chance to get something to eat that they would probably eat anyway when they get into the event. Depending on the location and specific requirements, the McMobile could take the shape of just the one main car or it could become an entire fun train with various components of a meal depicted in each car. To make most of the fun of this fun meal-on-wheels, the concept would be further enhanced by specific music, mascots, staff and entertainers interacting with the crowds — all part of the experience of encountering the McMobile. With its bright colours and cute appearance, McMobile will be photographed and broadcast in social networks by consumers where-ever it shows up. McDonald’s could even run a “Spot McMobile” contest online to increase the visibility. McMobile is a concept created by Access Agency which will be sold as a franchise model and also used as a branded marketing experience.
McMobile
案例简介：在冰淇淋卡车和爆米花车的友好传统中，高度可见的 McMobile 在大型体育赛事、音乐会上照亮了一天, 街头节日和任何其他活动都有大量的人群在场 -- 而且饿了!对于排队等候参加此类活动或买票的人来说，McMobile 不仅是一个受欢迎和娱乐的消遣, 但是有机会得到一些他们在参加活动时可能会吃的东西。根据位置和具体要求，McMobile 可以只是一辆主要汽车的形状，或者它可以成为一辆完整的有趣的火车，每辆汽车都描绘了一顿饭的各种组成部分。为了充分利用这个有趣的轮子上的乐趣，这个概念将通过特定的音乐、吉祥物、工作人员和艺人与人群互动 -- 都是遇到 McMobile 的一部分。凭借其明亮的颜色和可爱的外观，McMobile 将被消费者拍摄并在社交网络中播放，无论它出现在哪里。麦当劳甚至可以在网上举办 “现货 McMobile” 竞赛，以增加知名度。McMobile 是一个由 Access Agency 创建的概念，它将作为特许经营模式出售，也用作品牌营销体验。
McMobile
案例简介：In the friendly tradition of ice-cream trucks and pop-corn carts, the highly visible McMobile brightens up the day at large sporting events, concerts, street festivals and any other events where large crowds are present — and hungry! And for people waiting in long line-ups to get into such events or to buy tickets, the McMobile would be not only a welcome and entertaining distraction, but a chance to get something to eat that they would probably eat anyway when they get into the event. Depending on the location and specific requirements, the McMobile could take the shape of just the one main car or it could become an entire fun train with various components of a meal depicted in each car. To make most of the fun of this fun meal-on-wheels, the concept would be further enhanced by specific music, mascots, staff and entertainers interacting with the crowds — all part of the experience of encountering the McMobile. With its bright colours and cute appearance, McMobile will be photographed and broadcast in social networks by consumers where-ever it shows up. McDonald’s could even run a “Spot McMobile” contest online to increase the visibility. McMobile is a concept created by Access Agency which will be sold as a franchise model and also used as a branded marketing experience.
McMobile
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McMobile
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