The NFL season is huge for fantasy football, and fantasy sports company DraftKings is gearing up with a double dose of creative executions to entice gridiron fans, including a doctor who diagnoses “earnings dysfunction.”‘Play’ and ‘Dr. Aftkings’ mark the first marketing initiative under Don Lane, senior vice president of brand and creative, who joined DraftKings after 21 years at Arnold Worldwide. Created by Deutsch’s NY office, the campaigns launched August 14 during ESPN’s Fantasy Football Marathon.‘Play’ features a more inspirational tone and invitational call to action, while ‘Dr. Aftkings’ takes a lighthearted approach to educate fans about the various benefits of DraftKings one-week fantasy football.CreditsDraftKings “Play” CampaignDeutsch Office: New YorkChief Creative Officer, North America – Pete FavatChief Creative Officer, NY – Dan KelleherDirector of Integrated Production – Joe CalabreseDirector of Print and Art Production – Sarah MannaExecutive Print Producer – Jeanette LuisPrint Producer – Melissa BetancurAssociate Producer – Marieme SallExecutive Creative Director – Pete JohnsonCreative Director, Art – Marques Gartrell Creative Director, Copy – Heather EnglishArt Director – Krishnan KarunanidhiDirector of Integrated Business Affairs – Maria TarisGroup Director, Integrated Business Affairs – Stacy SchwartzHead of Digital Strategy & Invention – Rachel MercerSr. Strategist – Sidney HenneSr. Strategist, Digital – Rachel GruberDirector of Project Management – Clara KimAccount Director – Andrew ArnotAccount Supervisor – Emily DollAccount Executive – Mina MukherjeeClient, Client Contact:SVP, Brand & Creative – Don LaneVP, Brand & Sports Marketing – Michael ShonkoffCreative Director – Scott SalsburyDirector of Design – Thibault KimSenior Marketing Acquisition Associate – Ethan ShibutaniStrategic Partnerships – Gregory SbardellaMarketing Specialist – Rob HansonSenior Manager – Josh Levin-ScherzProduction Company:Gentleman ScholarDirectors – William Campbell & Will Johnson Creative Directors – William Campbell, Will Johnson, Chace Hartman Executive Producer – Christina Roldan Head of Prodution: Rachel Kaminek Line Producer – Robert Morales Director of Photography – Claudio Miranda Production Designer: Peter KirkegaardCoaching Consultant: Harvey StablesArt Director – Trish Janovic CG Supervisor – Adam Burke Producer – Gregory Behrens Designers – Chris Finn, Macauley Johnson, Cam Floyd, Hana No, Hana Eunjin Sean, Andy Lyon, Leah Evans, Vin Kim, Christina Liang, Juna Kwon, Juan Carlos Cuadra 2D Animators – Jaewoo Park, Juan Monasterio Compositors – Joseph Brigati, Ari Reisner, Victor Torres, Kristjan Zaklynsky Flame Artists – Kieran Walsh, Jamie Scott Storyboards – Iain SlackRiad RepresentsPhotographer – Thierry des FontainesLine Producer – Adele ThomasDigital Tech – Alexander QuelFirst Assistant – Wayne HoecherlSecond Assistant – Mackenzie WalkerEditorial:Whitehouse PostExecutive Producer – Caitlin GradyEditor – James DierxAssistant Editor – Sam OmennSteelheadExecutive Producer – Jeff MorganSenior Motion Designer/Editor – Juan GuzmanEditor – Matt MullenMotion Designer – Yui UchidaPost Producer – Samantha AddyTelecine:Carbon VFXSenior Producer – Paul O’BeirneColorist – Milan BoncichMusic/Licensed Music Tracks:Original Music and Sound Design by Human World Wide“Week to Week”Composer(s) – Matthew O’Malley & Thomas Keery“Leagues”Composer(s) – Jon Collins & Thomas Keery“Perfect Lineup”Composer(s) – Michael MacAllister & Thomas Keery“Winning”Composer(s): Andrew Bloch & Thomas KeeryAudio Post:Post HumanExecutive Producer – James WellsSenior/Post Producer – Craig CanigliaCreative Lead/Sound Design – Mike JurasitsPost Engineer – Albert LeusinkAssistant Post Engineer – Robert SucheckiDeutsch Creative CreditsDraftKings “Dr. Aftkings” CampaignDeutsch Office: New YorkChief Creative Officer, North America – Pete FavatChief Creative Officer, New York – Dan KelleherExecutive Creative Director – Pete JohnsonArt Director – Krish KarunanidhiCopywriter – Justin Lee, Jim LeMaitre, Jonathan MacklerDirector of Integrated Production – Joe CalabreseExecutive Producer – Shane SmithDirector of Integrated Business Affairs – Maria TarisGroup Director, Integrated Business Affairs – Stacy SchwartzHead of Digital Strategy & Invention – Rachel MercerSr. Strategist – Sidney HenneSr. Strategist, Digital – Rachel GruberProject Manager – Sean GilleylenAccount Director – Andrew ArnotAccount Supervisor – Emily DollAccount Executive – Mina MukherjeeClient, Client Contact:SVP, Brand & Creative – Don LaneVP, Brand & Sports Marketing – Michael ShonkoffCreative Director – Scott SalsburyDirector of Design – Thibault KimSenior Marketing Acquisition Associate – Ethan ShibutaniStrategic Partnerships – Gregory SbardellaMarketing Specialist – Rob HansonSenior Manager – Josh Levin-ScherzProduction Company: Hungry ManDirector – Wayne McClammyExecutive Producer – Mino JarjouraLine Producer – Dave BernsteinDirector of Photography – Bryan NewmanEditorial: Cutting RoomEditor – Chuck WillisManaging Partner – Susan WillisExecutive Producer – Anna PetittiTelecine: Company 3Senior Colorist – Tim MasickVisual Effects: Light of DayCreative Director/Partner – Colin StackpoleFlame Artist – Pete DeAndreaMusic/Licensed Music Tracks: Extreme MusicTrack – XCD070_01 SUPERBADAudio Post: DuotoneExecutive Producer – Greg TiefenbrunAudio Engineer – Andy GreenEnd Tag Animation/Graphics Company: Light of DayCreative Director/Partner – Colin StackpoleFlame Artist – Pete DeAndrea