本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
财富: 生活是一场赌博
案例简介：DraftKings在周日的大型比赛之前发布了其第三十二届超级碗广告。广告引入了一个新的品牌代言人，财富女神; 这个角色对任何下注的人来说都太熟悉了。在整个动作片中，臭名昭著的命运证明了乔·纳马特 (Joe Namath) 和埃维尔·克尼维尔 (Evel Knievel) 等著名的体育偶像如何赢得了她的青睐，并受到她座右铭的启发，“生活是一场赌博。” 财富女神偏爱大胆而DraftKings体现了这一想法，它为多达10名0000的客户提供了一个免费的赌注，可在超级碗周日下注，最多5人获得100万美元的免费赌注。唯一的收获是，接受者必须在最后的哨声响起之前将其全部放在超级碗上，否则就有失去全部的风险。由美国VaynerMedia为DraftKings制作的电影广告，类别包括: 赌博，体育。
财富: 生活是一场赌博
案例简介：DraftKings has unveiled its thirty-second Super Bowl ad ahead of the Big Game on Sunday. The commercial introduces a new brand spokesperson, the Goddess of Fortune; a character who’s all too familiar to anyone who’s ever placed a bet. Throughout the action packed spot, the notoriously fickle Fortune demonstrates how notable sports icons such as Joe Namath and Evel Knievel have won her favor and been inspired to greatness by her motto, “Life’s a gamble.” The Goddess of Fortune favors the bold and DraftKings has embodied this idea by offering up to 10,0000 customers a free bet to be placed on Super Bowl Sunday, with up to five people receiving a $1 million free bet. The only catch, recipients must lay it all on the Super Bowl before the final whistle, or risk losing it all. Film advertisement created by VaynerMedia, United States for DraftKings, within the categories: Gambling, Sports.
Fortune: Life’s a Gamble
案例简介：DraftKings在周日的大型比赛之前发布了其第三十二届超级碗广告。广告引入了一个新的品牌代言人，财富女神; 这个角色对任何下注的人来说都太熟悉了。在整个动作片中，臭名昭著的命运证明了乔·纳马特 (Joe Namath) 和埃维尔·克尼维尔 (Evel Knievel) 等著名的体育偶像如何赢得了她的青睐，并受到她座右铭的启发，“生活是一场赌博。” 财富女神偏爱大胆而DraftKings体现了这一想法，它为多达10名0000的客户提供了一个免费的赌注，可在超级碗周日下注，最多5人获得100万美元的免费赌注。唯一的收获是，接受者必须在最后的哨声响起之前将其全部放在超级碗上，否则就有失去全部的风险。由美国VaynerMedia为DraftKings制作的电影广告，类别包括: 赌博，体育。
Fortune: Life’s a Gamble
案例简介：DraftKings has unveiled its thirty-second Super Bowl ad ahead of the Big Game on Sunday. The commercial introduces a new brand spokesperson, the Goddess of Fortune; a character who’s all too familiar to anyone who’s ever placed a bet. Throughout the action packed spot, the notoriously fickle Fortune demonstrates how notable sports icons such as Joe Namath and Evel Knievel have won her favor and been inspired to greatness by her motto, “Life’s a gamble.” The Goddess of Fortune favors the bold and DraftKings has embodied this idea by offering up to 10,0000 customers a free bet to be placed on Super Bowl Sunday, with up to five people receiving a $1 million free bet. The only catch, recipients must lay it all on the Super Bowl before the final whistle, or risk losing it all. Film advertisement created by VaynerMedia, United States for DraftKings, within the categories: Gambling, Sports.
财富: 生活是一场赌博
暂无简介
Fortune: Life’s a Gamble
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
