Its easy to forget things, not just the condom, but a chlamydiatest as well. Up to four people contract chlamydia every hour in Sweden. During the first six months of this year, health authorities recorded more than 17.000 cases. On Chlamydia Monday, September 13th, medical centers all across Sweden welcomed the public to drop in for a free test. To make sure that no one would miss out, the campaign concluded with the opportunity to order a special film reminder on the site, chlamydiamonday.se, to a mobile phone or email address. A total of ten animated films ask, "Did you forget the condom this summer?" and depict bunnies fornicating, birds shagging, and teddy bears involved in role play. Visitors could email and text family, friends and one-night stands these reminders to get tested. This message was also prompted through giant post-its stuck on ad pillars all around Swedish cities."> Chlamydia Monday|海报/平面|广告营销案例【ADGuider广告指南】
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        衣原体星期一

        案例简介： 正常 021 假 X-NONE X-NONE 很容易忘记事情，不仅仅是避孕套，还有衣原体。在瑞典，每小时有多达四人感染衣原体。今年前六个月，卫生当局记录了 17.000 多起病例。9月13日星期一，瑞典各地的医疗中心欢迎公众前来免费检测。为了确保没有人会错过，活动结束时，有机会在网站 chlamydiamonday.se 上订购一个特殊的电影提醒到手机或电子邮件地址。总共有十部动画电影问: “今年夏天你忘了避孕套了吗？” 并描绘了兔子通奸、鸟和泰迪熊参与角色扮演。游客可以给家人、朋友发电子邮件和短信，并在一夜之间等待这些提醒来接受测试。这条信息也通过巨大的帖子被提示 -- 它卡在瑞典城市的广告柱子上。

        衣原体星期一

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