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巴博拉特游戏
案例简介：描述客户的简报: 在通常用于重型和高科技设备的运动表现测量的背景下，我们决定为网球运动员创建最终的连接工具: 一个球拍，提供了没有教练和球员能看到的数据; 球头上发生的事情，以及一个有指导的界面来改善他们的比赛。 我们与 Babolat 建立了一个独特的研发团队，让产品变得栩栩如生。Babolat 工程师专注于球拍硬件，我们的开发人员、 UX 设计师和数据科学家专注于创建最佳算法和经验，以准确地确定所有笔画。 该产品于 2013年12月在美国市场发布。 该产品是一项全面创新。正如一些竞争对手正在研究制造可以添加到网球拍上的插头。我们决定创造一个重量和平衡与高端球拍相同的球拍，给玩家一个完美的游戏体验。球拍嵌入了 3 个传感器: 一个加速度计 + 一个用于运动分析的陀螺仪 + 一个压电麦克风来分析球对球拍的影响。 我们创造了一个独特的不断发展的测量系统，这个界面反映了 Babolat 品牌的 DNA “网球在我们的血液中运行”。一种社交的、可共享的跳动 “脉动” (心脏的隐喻)，根据游戏的频率跳动，并根据玩家的进度改变颜色和大小。Babolat Play 球拍的产品签名是 “把握你游戏的脉搏”。 我们想改变人们将来打网球的方式。球员、教练、俱乐部和锦标赛绝对应该采用这种创新，以推动这场比赛进入下一个阶段: 互联网球。
巴博拉特游戏
案例简介：Describe The Brief From The Client: In the context of sport performance measurement usually used with heavy and high-tech equipment, we decided to create the ultimate connected tool for the tennis player: a racket that provided data that no coaches and players could see; what was happening on ball impact on the racket head and an interface with guidance to improve their games. We created a unique R&D team with Babolat to bring the product to life. Babolat engineers were focusing on the racket hardware and our developers, UX designers and data scientists, were focusing to create the best algorithm and experience to determine all the strokes with accuracy. The product was released in the US market in December 2013. The product is a total innovation. As some competitors were investigating to create plugs that can be added to a tennis racket. We decided to create a racket with the same weight and balance of a high-end one to give to the player a perfect playing experience. The racket embeds 3 sensors : an accelerometer + a gyroscope for motion analysis + a piezo microphone to analyse the impact of the ball on the racket. We created a unique evolving measurement system, an interface that reflects the Babolat brands DNA “Tennis runs in our Blood”. A social, shareable beating ‘Pulse’ (metaphor of the heart) that beats according to frequency of game play and changes its color and size according to the progress players are making. The product signature for the Babolat Play racket is ‘Take the pulse of your game’. We want to change the way people will play tennis in the future. Players, coaches, clubs and tournaments should definitely adopt this innovation in order to propel this game to its next level: connected tennis.
BABOLAT PLAY
案例简介：描述客户的简报: 在通常用于重型和高科技设备的运动表现测量的背景下，我们决定为网球运动员创建最终的连接工具: 一个球拍，提供了没有教练和球员能看到的数据; 球头上发生的事情，以及一个有指导的界面来改善他们的比赛。 我们与 Babolat 建立了一个独特的研发团队，让产品变得栩栩如生。Babolat 工程师专注于球拍硬件，我们的开发人员、 UX 设计师和数据科学家专注于创建最佳算法和经验，以准确地确定所有笔画。 该产品于 2013年12月在美国市场发布。 该产品是一项全面创新。正如一些竞争对手正在研究制造可以添加到网球拍上的插头。我们决定创造一个重量和平衡与高端球拍相同的球拍，给玩家一个完美的游戏体验。球拍嵌入了 3 个传感器: 一个加速度计 + 一个用于运动分析的陀螺仪 + 一个压电麦克风来分析球对球拍的影响。 我们创造了一个独特的不断发展的测量系统，这个界面反映了 Babolat 品牌的 DNA “网球在我们的血液中运行”。一种社交的、可共享的跳动 “脉动” (心脏的隐喻)，根据游戏的频率跳动，并根据玩家的进度改变颜色和大小。Babolat Play 球拍的产品签名是 “把握你游戏的脉搏”。 我们想改变人们将来打网球的方式。球员、教练、俱乐部和锦标赛绝对应该采用这种创新，以推动这场比赛进入下一个阶段: 互联网球。
BABOLAT PLAY
案例简介：Describe The Brief From The Client: In the context of sport performance measurement usually used with heavy and high-tech equipment, we decided to create the ultimate connected tool for the tennis player: a racket that provided data that no coaches and players could see; what was happening on ball impact on the racket head and an interface with guidance to improve their games. We created a unique R&D team with Babolat to bring the product to life. Babolat engineers were focusing on the racket hardware and our developers, UX designers and data scientists, were focusing to create the best algorithm and experience to determine all the strokes with accuracy. The product was released in the US market in December 2013. The product is a total innovation. As some competitors were investigating to create plugs that can be added to a tennis racket. We decided to create a racket with the same weight and balance of a high-end one to give to the player a perfect playing experience. The racket embeds 3 sensors : an accelerometer + a gyroscope for motion analysis + a piezo microphone to analyse the impact of the ball on the racket. We created a unique evolving measurement system, an interface that reflects the Babolat brands DNA “Tennis runs in our Blood”. A social, shareable beating ‘Pulse’ (metaphor of the heart) that beats according to frequency of game play and changes its color and size according to the progress players are making. The product signature for the Babolat Play racket is ‘Take the pulse of your game’. We want to change the way people will play tennis in the future. Players, coaches, clubs and tournaments should definitely adopt this innovation in order to propel this game to its next level: connected tennis.
巴博拉特游戏
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BABOLAT PLAY
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