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比斯克农场海洛
案例简介:Bisk Farm是印度领先的饼干和糖果制造商之一,在东部和东北部拥有非常强大的业务。该品牌在该国其他地区甚至国际上也广泛使用。Heylo cookies是Bisk Farm众多受欢迎品牌的新成员,这些品牌以其出色的质量,口味和古怪的广告而闻名。有了这部新电影,该公司的目标是比以前更强大地进入国内市场,以及一些国际市场。 这部电影是Bisk Farm新品牌营销活动的一部分-“与Heylo开始对话”。当我们一生沉浸在手机和其他设备中时,世界也远离了我们。只有当我们睁开眼睛对现实世界说 “heylo” 时,一切都会改变!这就是在这部精美的电影中捕捉到的想法。 这部电影刚刚在选定的国家电视频道和孟加拉地区频道的媒体上发行。还计划并行发布广告的数字媒体。 这部电影是在孟买锁定前拍摄的,但只有在解锁阶段开始后才能完成。Bisk Farm创意机构SoS Ideas的联合创始人,创意与战略总监Souvik Misra与Bisk Farm的MD Vijay Singh密切合作,以开发和最终确定Ideas。孟买制片厂QED Films的Anthony Karbhari执导了这部电影。音乐由Nikhil D'Souza创作和演唱。 SoS Ideas是一家位于加尔各答的快速发展的独立公司,由Souvik Misra和Soubhik Payra于6年前创立。该机构还负责Amul,Emami,PC Chandra Jewellers,ABP集团,Ganesh Grains,Anchor Group,Dabur India和许多其他地区和国家品牌的创意职责,被认为是最有前途的独立机构之一在过去的几十年中出现在印度东部。
比斯克农场海洛
案例简介:Bisk Farm is one of India's leading biscuit and confectionery makers with a very strong presence in the East and North East. The brand is also widely available in other parts of the country and even internationally. Heylo cookies is a new addition to Bisk Farm's wide range of popular brands that have made a name for their great quality, taste and quirky advertising. With this new film, the company aims to reach out to the national market more strongly than before, and some international markets as well. The film is part of Bisk Farm’s marketing campaign for the new brand - “Start a Conversation with Heylo”. As we spend our life immersed into our cellphones and other devices, the world too, turns away from us. It's only when we open our eyes and say 'heylo' to the real world, everything changes! That's the idea that has been captured in this beautifully executed film. The film has just been launched in the media on select national TV channels as well as Bengali regional channels. Parallelly a digital media release of the ad has also been planned. The film was shot in Mumbai pre-lockdown but could only be finished after the unlock phase started. Souvik Misra, Co Founder, Creative & Strategy Chief of Bisk Farm's creative agency SoS Ideas, worked closely with Vijay Singh, MD of Bisk Farm to develop and finalise idea. Anthony Karbhari of QED Films, a Mumbai-based production house, directed the film. Music was composed and sung by Nikhil D'Souza. SoS Ideas is a Kolkata based fast growing independent outfit founded 6 years ago by Souvik Misra and Soubhik Payra. The agency is also handing the creative duties of Amul, Emami, PC Chandra Jewellers, ABP Group, Ganesh Grains, Anchor Group, Dabur India and many other regional and national brands and is considered to be one of the most promising independent agencies to emerge out of Eastern India in the past few decades.
Bisk Farm Heylo
案例简介:Bisk Farm是印度领先的饼干和糖果制造商之一,在东部和东北部拥有非常强大的业务。该品牌在该国其他地区甚至国际上也广泛使用。Heylo cookies是Bisk Farm众多受欢迎品牌的新成员,这些品牌以其出色的质量,口味和古怪的广告而闻名。有了这部新电影,该公司的目标是比以前更强大地进入国内市场,以及一些国际市场。 这部电影是Bisk Farm新品牌营销活动的一部分-“与Heylo开始对话”。当我们一生沉浸在手机和其他设备中时,世界也远离了我们。只有当我们睁开眼睛对现实世界说 “heylo” 时,一切都会改变!这就是在这部精美的电影中捕捉到的想法。 这部电影刚刚在选定的国家电视频道和孟加拉地区频道的媒体上发行。还计划并行发布广告的数字媒体。 这部电影是在孟买锁定前拍摄的,但只有在解锁阶段开始后才能完成。Bisk Farm创意机构SoS Ideas的联合创始人,创意与战略总监Souvik Misra与Bisk Farm的MD Vijay Singh密切合作,以开发和最终确定Ideas。孟买制片厂QED Films的Anthony Karbhari执导了这部电影。音乐由Nikhil D'Souza创作和演唱。 SoS Ideas是一家位于加尔各答的快速发展的独立公司,由Souvik Misra和Soubhik Payra于6年前创立。该机构还负责Amul,Emami,PC Chandra Jewellers,ABP集团,Ganesh Grains,Anchor Group,Dabur India和许多其他地区和国家品牌的创意职责,被认为是最有前途的独立机构之一在过去的几十年中出现在印度东部。
Bisk Farm Heylo
案例简介:Bisk Farm is one of India's leading biscuit and confectionery makers with a very strong presence in the East and North East. The brand is also widely available in other parts of the country and even internationally. Heylo cookies is a new addition to Bisk Farm's wide range of popular brands that have made a name for their great quality, taste and quirky advertising. With this new film, the company aims to reach out to the national market more strongly than before, and some international markets as well. The film is part of Bisk Farm’s marketing campaign for the new brand - “Start a Conversation with Heylo”. As we spend our life immersed into our cellphones and other devices, the world too, turns away from us. It's only when we open our eyes and say 'heylo' to the real world, everything changes! That's the idea that has been captured in this beautifully executed film. The film has just been launched in the media on select national TV channels as well as Bengali regional channels. Parallelly a digital media release of the ad has also been planned. The film was shot in Mumbai pre-lockdown but could only be finished after the unlock phase started. Souvik Misra, Co Founder, Creative & Strategy Chief of Bisk Farm's creative agency SoS Ideas, worked closely with Vijay Singh, MD of Bisk Farm to develop and finalise idea. Anthony Karbhari of QED Films, a Mumbai-based production house, directed the film. Music was composed and sung by Nikhil D'Souza. SoS Ideas is a Kolkata based fast growing independent outfit founded 6 years ago by Souvik Misra and Soubhik Payra. The agency is also handing the creative duties of Amul, Emami, PC Chandra Jewellers, ABP Group, Ganesh Grains, Anchor Group, Dabur India and many other regional and national brands and is considered to be one of the most promising independent agencies to emerge out of Eastern India in the past few decades.
比斯克农场海洛
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Bisk Farm Heylo
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