Online sports apparel retailer Fanatics has launched its first national advertising campaign. Created by Fallon, the campaign features user-generated content from sports fans across the country. The multi-million-dollar campaign debuted during the 2016 ESPY Awards on ABC. Sports fans are encouraged to submit their "best fan moments" in 30 seconds or less on any social platform with the hashtag #LoveNeverLoses for a chance to star in a national Fanatics commercial later this year. CreditsChief Creative Officer: Jeff KlingCreative Director: Jason Bottenus / Matt HeathCopy Writer: Sean VijDirector of Production: Andrew KoningenDirector of Account Services: Matt BenkaAccount Supervisor: Kelly HolleyAccount Manager: Profit IdowuRock Paper ScissorsEditor: Adam PertofskyAssistant Editors: Annie Rooney / Marjorie SacksProducer: Shada ShariatzdehA52 / ElasticLead Flame Artist: Dan EllisDesigner / Animator: Earl BurnleyAnimator: Steven DoProducer: Zach WakefieldTonefarmer (music)President & Partner: Tiffany SenftFounding Partner: Ray LoewyExecutive Producer & Supervisor: Liz HigginsArranger: Jared HunterLime StudiosAudio Mixer: Rohan YoungAudio Assistant: Ben TomastikExecutive Producer: Susie Boyajan