Creative Circle Annual|海报/平面|广告营销案例【ADGuider广告指南】

创意圈年度

案例简介：背景创意圈长期以来一直是英国通信行业创意人才的支柱。通过由创意人员运营和开发的奖项和教育，创意圈始终表现出对新思维和工艺的承诺，鼓励行业领导者回馈那些刚起步的人。在2018，我们被要求创建一个年度，以表达Creative Circle长期以来的信念，即适应是创造力的敌人。在几乎没有预算的情况下，我们面临着为创意社区设计一年一度的挑战，以庆祝2018的获奖者，并激励下一代脱颖而出。描述创意 (投票40%) 创意圈总是打破传统，并不断鼓励创意社区做同样的事情。2018年度需要代表这种反叛精神。因此，我们为自己设定了创造一本打破所有惯例的书的挑战。扭曲的排版，不对称的角度，违反直觉的作物和特殊的分页。那不会整齐地放在书架上。这本书是为创意社区设计的，目的是庆祝一年鼓舞人心的工作，同时也让他们思考打破规则的必要性，支持对我们行业生存至关重要的那种挑衅的创造力。描述执行情况 (投票40%) 自世界末日以来，书籍一直是矩形的。等角，四边形，正方形。2019创意圈年度是一本打破一切惯例的书。扭曲的排版，不对称的角度，违反直觉的作物和特殊的分页。它不会整齐地放在书架上。我们设计了334个错切的页面，这些页面具有扭曲的类型，不对称的角度，违反直觉的裁剪和特殊的分页。“一本打破所有印刷惯例的书” 是我们的野心。列出结果 (投票20%) 年收入为25英镑，并在发行后的一个月内售罄。

创意圈年度

案例简介：Background The Creative Circle has long been a pillar for creative talent in the UK’s communications industry. Through awards and education, run and developed by creatives, Creative Circle has always shown commitment to fresh thinking and craft, encouraging leaders in the industry to give back to those starting out. In 2018, we were asked to create an annual that would pay tribute to Creative Circle's long-standing belief that fitting in is the enemy of creativity. With next to no budget, we were challenged to design an annual for the creative community that would celebrate 2018 winners, and inspire the next generation to just stand out. Describe the creative idea (40% of vote) Creative Circle has always broken away from tradition, and continually encourage the creative community to do the same. The 2018 annual needed to represent this spirit of rebellion. So we set ourselves the challenge of creating a book that breaks every convention. Twisted typography, asymmetric angles, counterintuitive crops and peculiar pagination. And that wouldn't sit neatly on a bookshelf. The book was designed for the creative community to celebrate a year of inspiring work, but also get them thinking about the need to break rules and champion the kind of defiant creativity that is crucial to our industry's survival. Describe the execution (40% of vote) Since Doomsday, books have been rectangular. Equiangular, quadrilateral, square. The 2019 Creative Circle Annual is a book that breaks every convention. Twisted typography, asymmetric angles, counterintuitive crops and peculiar pagination. And it won’t sit neatly on a bookshelf. We designed 334 miscut pages of twisted type, asymmetric angles, counterintuitive crops and peculiar pagination. ‘A book that breaks every typographic convention’ was our ambition. List the results (20% of vote) The annual was £25, and sold out within the month of its release.