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    The Child Cancer Foundation Denmark短视频广告营销案例

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    丹麦儿童癌症基金会

    案例简介:一个男孩用他唯一知道的方式帮助他正在抗癌的妹妹。

    丹麦儿童癌症基金会

    案例简介:A boy helps out his sister who is fighting cancer in the only way he knows.

    The Child Cancer Foundation Denmark

    案例简介:一个男孩用他唯一知道的方式帮助他正在抗癌的妹妹。

    The Child Cancer Foundation Denmark

    案例简介:A boy helps out his sister who is fighting cancer in the only way he knows.

    丹麦儿童癌症基金会

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    The Child Cancer Foundation Denmark

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    案例详情

    Oscar winning director behind new film about child cancer Every year, 200 children are diagnosed with cancer. It’s not only the child who is affected by the disease, but something that affects the whole family. It can have significant consequences for the relatives when a child is diagnosed with cancer. And this is exactly what the The Child Cancer Foundation’s new campaign tries to portray. Beginning a career with winning an Oscar is something most directors dream about but that was exactly what Laurits Munch-Petersen did with his short movie “Between us”. Laurits is educated Director from The Danish Film School and has directed several feature films, award winning documentaries and commercials. This time Laurits has directed a spot featuring the 6-year-old Eline Lundvig Hauge-Nielsen who is undergoing treatment for acute leukemia. The story focuses on her older brother, who tries to help help in his own way. The spot is part of an extensive campaign that is launched on social media trying to create awareness about the important work done by The Child Cancer Foundation Denmark. The creative behind the project is Janus Kortermann Jauch from the agency Sunrise. Janus himself has lost a child to cancer and is one of those who, despite the unfortunate outcome, has benefited from the great work The Child Cancer Foundation provides. The Child Cancer Foundation has been around for 22 years, and it seems that their effort is showing. 30 years ago, half of all children with cancer died of the disease. Today, four out of five are healed.

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